“We’re not one at a timin’, We’re MASS communicatin’ . ”
I would like to take Papa John's as my normative example here. Obviously, you can reach any Papa John's by simply showing up to their store and placing an order or making a phone call, but be prepared to hear "Thank you for calling Papa John's. Can you please hold?". What has the pizza giant done to remedy the situation?...
Wasted Money
This is a question I hear a lot from a potential new client. How should we buy a market? Well my answer is pretty simple, that's why you hire us...or any agency for that matter. Here is the problem with answering this question - it isn't a simple answer. It is one that requires an in depth needs analysis, understanding...
Advertising and Wall Street
I do not presume to know much about the stock market; however, due to the recent allegations hinting that certain investment bank underwriters supporting the IPO told clients earlier this month that they were reducing their earnings forecasts for Facebook, the social networking site has had quite the tumultuous ride during its opening week on Wall Street. And knowing what...
Oh, Soft Drinks, Thou Art Silly!
Let us further assume that your preference is Coke over Pepsi. Coca-Cola has not one, but TWO zero calorie cola beverages out there. Coke Zero is advertised as having REAL cola taste and ZERO calories. My question is, "If Coke Zero has zero calories, and Diet Coke has zero calories but apparently tastes LESS like REAL cola, WHY would you...
The Importance of Staying Power
Is it really a great commercial, if you don't remember the product after you've seen it? I agree that without entertaining or visually captivating material, TV commercials would have lost their value years ago. However, can being too "creative" actually hurt a campaign? I would like to be clear before I continue... If you have read or heard anything about...