Advertising and Wall Street
I do not presume to know much about the stock market; however, due to the recent allegations hinting that certain investment bank underwriters supporting the IPO told clients earlier this month that they were reducing their earnings forecasts for Facebook, the social networking site has had quite the tumultuous ride during its opening week on Wall Street. And knowing what...
Oh, Soft Drinks, Thou Art Silly!
Let us further assume that your preference is Coke over Pepsi. Coca-Cola has not one, but TWO zero calorie cola beverages out there. Coke Zero is advertised as having REAL cola taste and ZERO calories. My question is, "If Coke Zero has zero calories, and Diet Coke has zero calories but apparently tastes LESS like REAL cola, WHY would you...
The Importance of Staying Power
Is it really a great commercial, if you don't remember the product after you've seen it? I agree that without entertaining or visually captivating material, TV commercials would have lost their value years ago. However, can being too "creative" actually hurt a campaign? I would like to be clear before I continue... If you have read or heard anything about...
Making some bold moves – GM
So why do I like these "bold moves" Mr. Ewanick has been making? He is getting some great press for appearing to be a maverick in the advertising world. I agree with him pulling out of Facebook. As a company that has planned and run/currently running Facebook campaigns, I can understand the lack luster results experienced while running interrupting ads...
Google’s Revamped Search Engine
I read an article on this change to Google on CNN.com and wondered to myself how this will affect certain aspects of SEO, etc. The example used in the article discusses the search term 'kings'.Now kings could be a number of different things, the NHL team (LA Kings), the NBA team (Sacramento Kings), or you could be searching for an...