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Truth in Data

Category: Advertising,Jacksonville Ad Agency,Research • May 10, 2012

Epistemology, like so many other things in the natural world, is divided into two classifications...hard and soft.This can be easily displayed using a spatial model, like this: S-----------H. On the left you have what we call knowledge by revelation, implying divine intervention, which has no tangible evidence that can back up this new knowledge that you've acquired. In the middle...

When do you no longer own YOUR ideas..?

This topic brings me to the recent law suit between New York-based visual merchandising and branding firm, Hudson & Broad, and their former clients JC Penny. The suit is about a "breach of contract and misappropriation of trade secrets." In this case, JC Penny allegedly signed a contract for use of H+B's design and idea with a promise to use...

Working hard, hardly working…

We work hard, but you can hardly call it work when you enjoy it so much! We say we are the best creative agency in town! It's not only because we come up with the best ideas, but also due to the fact that we truly love what we do. Not to say that others don't, I can only speak...

Product Placement

Did you realize that ESPN commentary and on-air personalities are now incorporated in college football games? If you pick up a copy of NCAA College Basketball 2010, try playing a season with the Jacksonville University Dolphins, and you will notice that in Veterans Memorial Arena you can see the Nimnicht name and Billy Nimnicht’s signature right on the hardwood. On...

Dedicated Agency

Category: Uncategorized • May 7, 2012

But then I come across some that just make me scratch my head.  As such was an article I read where it was saying that “Giant Companies” are starting to use the strategy of a “dedicated” agency, to cut costs and become more efficient.  Now I agree that consolidation is the answer to cost cutting measures (in most cases) but...