How to Use Facebook Lead Ads for Maximum Efficiency and Profitability
Are you looking for a way to increase lead generation and maximize the efficiency of your online advertising campaigns? Facebook Lead Ads are one solution that can help.
With easy-to-fill forms, dynamic ads, retargeting capabilities, and integration with third-party apps and services, Facebook Lead Ads make it easier than ever to capture leads without taking users offsite.
Of course, this has been slowly changing up just how marketers and business owners use Facebook, so let’s take a moment to break down the details:
Prioritizing User Experience
First and foremost, Facebook Lead Ads are more trusted because they keep the targeted audience on Facebook as opposed to taking them to a different website. As the user doesn’t leave Facebook, they are more likely to complete the process.
Lead Ads also use pre-filled forms, so all the user has to do is click a button — no need to enter any information into complex forms. This makes Lead Ads much quicker and easier than traditional methods of capturing leads.
“People can simply tap your ad and a form pops up—it’s already pre-populated with their Facebook contact information and ready to be sent directly to you,” according to Facebook. “With just a few taps, they can get the information they want, and you generate a qualified lead for your business.”
Lead Ads also use dynamic ads and retargeting, so you can target users with personalized ads tailored to their interests. This makes Lead Ads more likely to convert people into leads than traditional methods such as email marketing or using website forms.
The Gift of Simplicity
The process of re-formatting an ad to ensure it is user-friendly on both desktop and mobile can be time-consuming. Thankfully Facebook Lead Ads provide an unprecedented level of simplicity for mobile users.
“The app is already set up for mobile users, so you can rest assured that your ads will be, too,” Hubspot explains. “That means that no matter which device your leads view your ads, they’ll be able to complete your form without any issues thanks to its responsive design.”
Additionally, Lead Ads also have the ability to integrate with third-party apps and services. This makes it much easier for you to track and organize your leads throughout the lifespan of your campaign.
Last but not least, according to the Facebook Business Help Center, “these forms also let you include custom questions to help you understand your potential customers and reach your business goals.”
Interact, Don’t Interrupt
Overall, Lead Ads are an efficient way for businesses to capture leads without the hassle of taking users offsite. The form is easy to fill out, and the process is mostly automated so you don’t have to worry about manually tracking leads.
But if you just can’t wrap your head around how to use it effectively — or if you simply don’t have the time to overcome the learning curve — you don’t have to do it alone.
At Mad Men Marketing, our social media team specializes in setting up Lead Ads that maximize conversions while minimizing clicks. Our team of experts will work with you throughout the entire process of setting up your campaign and measuring your ROI for sustainable growth.
After all, we are rooted in the belief that brands should interact with their customers, not interrupt them. And what better way to do so than seamlessly integrating your ads into their existing experiences?
So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!
Team Take: Super Ads of the Super Bowl (By Joey)
One treat I look forward to every year is the ads that come with watching the Super Bowl. Sadly, I’m a cord-cutting millennial who could not watch the Super Bowl this year… Thanks, Fox. As a person, by trade, who works in both the advertising industry and the video production industry, this night is a great representation of new industry standards and techniques. Every year has its winners and losers. I’m looking at you Crypto.com. So, after doing my research and watching a 45-minute Super Bowl commercial compilation video on YouTube, I was ready to decide on this year’s winners.
Star power and nostalgia were at the forefront this year. From Will Farrell to Maya Rudolph, the stars were out most certainly during the big game. Two commercials really stood out to me in terms of both star power and nostalgia. The first was Pepsi’s Great Acting or Great Taste campaign. This was a series of two separate commercials that aired throughout the game, with a few teasers that were released leading up to Sunday.
Pepsi’s Great Acting or Great Taste is a campaign about, well, acting. Starring Ben Stiller and Steve Martin recreating their famous film personalities, the commercials are a spoof of modern Hollywood and the actors that adorn the screens. Filled with visual effects and cliches, the spots are a perfect blend of humor and brand awareness.
I had never heard of PopCorners before, but after watching their Super Bowl commercial I am interested in picking them up next time I’m in the store. PopCorners also leaned into star power and nostalgia with its brilliantly done Breaking Bad spot.
Reviving their characters from the TV show, Bryan Cranston and Aaron Paul once again enter the world of Breaking Bad. Even though the show has been off the air for nine years, it is still beloved enough to make its way into a Super Bowl commercial. As a fan of the original show, this spot had my attention and did its job of making me want to try the product it was promoting. Well done PopCorners, for playing on my constant need for nostalgia and pop culture.
Team Take: A Love Letter to Canada, Signed by the United States, in Dave Grohl’s Voice (By Nicole S.)
Who knew Canada had its fingers in so many of our favorite brands and activities? During the 57th Super Bowl, Crown Royal’s ad reminded us to give thanks for all that we love from The Great White North — from actors and food items to even some of America’s most beloved sports.
Why This Ad Worked
Picture this: You and your closest friends are sitting around the 70-inch 4k Samsung, shoveling homemade buffalo chicken dip down your throat while drinking your favorite malt beverage, and Dave Grohl tells you that the sport you’ve all gathered for that evening was actually invented North of the Border. Cue the “O Canada” theme song.
The ad starts by ripping “O Canada” on an electric guitar while Foo Fighters drummer, Dave Grohl, lists off some of the most iconic Canadian superstars. Not that they need it, but Seth Rogen, Celine Dion, and Michael Cera get their milliseconds of fame featured in this ad.
Grohl then goes on to list some of America’s favorite household tools and supplies. Do you have a fresh coat of paint on your freshly renovated guest bathroom? You have Canada to thank for the paint roller! Are you starting a new position at your company? You probably want to look your best! A freshly iron-pressed shirt is all thanks to Canada.
The next list Grohl starts to rattle off really surprised me! He starts listing off food items that actually, contrary to popular belief, were invented in Canada. You probably thought Hawaiian pizza started in Hawaii (as did I). WRONG! I guess the Canadian ham really takes a higher ranking than the pineapple. And Those instant mashed potatoes your college teen decided to bring to Thanksgiving as their “contributing dish”? Canada.
I think the honorable mention of the ad that really raised millions of eyebrows on the night of the Super Bowl, was that football was actually developed by our Northern neighbors. Not only does Grohl mention that Canada created football, he then follows up with “Look it up!” as if the millions of sports fans watching wouldn’t believe him.
The Outcome
The ad performed as it was predicted to! On Twitter, hundreds of triggered users shared screenshots of them Googling the question that just blew their minds. Many people were admitting that they couldn’t believe it, myself included! As soon as I heard this questionable statement, I took my texting fingers to Google to fact-check; lo and behold, Canada is the answer.
Not only did Crown Royal pay homage to Canada the night of the most watched “American” sporting event, but they proved that advertising works — because everyone is talking.
Team Take: 2023 Marketing Ads — A Millennial’s Wet Dream (By Nicole F.)
As we all know, Millennials are becoming the future Gen Xers. Boomers are dying out (morbid thought but imperative to mention) and Gen Xers are of the age or becoming of the age where they’re not as prevalent in society as they once were. We’re the generation becoming the new bosses, the workers in their late twenties, thirties, and early forties. We’re the consumers that are making big purchases, that have experienced the errors of generations past, and who are currently living through those errors.
However, we’re also the generation attempting to prevent a repeat of our parents’ mistakes — more so than any other generation before us. So that’s a lot of work we’re taking on: breaking generational habits and progressing society positively. Naturally, marketing strategies for companies need to keep up, but what’s one thing they can rely on? Millennials and our love for the ’90s and 2000s.
I think a majority of our society loves this era because we were able to have fun and experiment in ways that weren’t the norm for older generations. We had progressive fashion, fun toys, and technology, although the technology wasn’t as accessible and intricately woven into society as it is today. So how do companies successfully tap into that carefree feeling? Through pop culture, of course.
I’m convinced pop culture didn’t have as big of a footprint for previous generations that it has for us Millenials. Companies are taking that into consideration and are essentially praying on our weakness because..capitalism. Take, for example, the Rakuten ad from Super Bowl Sunday. What did it showcase? One of the most impressionable movies from the ’90s, Clueless.
Here’s why it was successful, in my opinion. They leaned on the characters, the scenes (when Cher chooses her outfits through that simulator? Iconic.), and the dilemma between saving money and wanting nice things. So, what better character(s) to feature than those in Clueless? It creates a desire to be back in our tweens, teens, and childhoods, where we didn’t have to face the struggles of inflation, corruption, or just an overall feeling of jadedness that we have today.
I think this type of marketing has never been as obvious as it is now. Or maybe I’ve never been this analytical until I started working at a marketing agency. Although what you won’t catch me saying anytime soon is, “Back in the good old days,” because our generation won’t strive to be back in the past. Instead, we’ll celebrate it for what it was and enjoy it while we can, but what we’re working towards is a future that’s “too school for cool” — thanks Pink — for the younger generations to come.
So kudos to you Rakuten, or Rakuten’s marketing team. You’ve got me pinned, I downloaded your app. Now, where’s my fashion simulator?
Team Take: This Year’s Winner Of The Super-est Super Spot® Is… (By Kenny)
The Super Bow–…eh, I mean The BIG Game arrives each February, and part of the grand tradition that is Super Bo-(sigh…goddammit) NFL Championship Weekend is the festive gathering of friends, foes, families, and fans each year. It doesn’t matter if your team is in it (although it sure does crank the experience up to 11 if they are) or even if you have a team, really. What matters is the good time with great company. Regardless of what teams are playing or which one ultimately gets to hoist the Lombardi trophy at the end of the contest, the real winners are the fans… brand fans.
The other game that is going on during the S**** B*** is the game for advertising bragging rights. Each year, corporate sponsors roll the dice and gamble BIG money on advertising and marketing during the broadcast. In an age where commercials are usually skipped as soon as the option becomes available or virtually omitted altogether with subscriptions or software, the annual tradition of group consumption and judgment of the way brands choose to advertise has continued on. This is the only time of year that viewers actually look forward to advertisements interrupting the main event and the stakes are never higher for advertisers than they are during that super special Sunday each February.
The expectations are always high, and both the production and talent shoot for the stars, boosted by budgets that stretch even the most liberal accounting departments’ purse strings. Co-workers are just as (if not more) likely to discuss which commercial was the most memorable as they are about what they thought of the halftime performance or the outcome of the game. It’s a phenomenon that has been as big a part of the Super experience as the actual game itself.
So which Super Spot® was the winner this year? For me, it was a spot that came on during the 4th quarter, that directly followed a dramatic game-tying touchdown with only a few minutes remaining in the game. High drama and world-class athleticism were on full display and the crowd whipped into an uncontrollable frenzy. What could be done to calm the coming storm of the finale? It would need to have that special combination of quality production, a surprise cameo, and a roller coaster of emotions to take me away from the drama of the game itself.
This is the classic recipe for a great Super Spot®. This is the way.
The “Buschhhhhhhhhhhhh” can pop and mountain man character aren’t new concepts for A-B InBev’s 5th most popular beer in its stable, but they certainly let their ad team take it to the next level with this entry. Kicking off a campaign based on The Busch Guide, they chose Canadian legend Sarah Mclaughlin as their comedic twist — using her 1997 hit “Angel” to misinterpret the Busch Guy’s declaration about food, drink, and “shelter” (queue the music), and encourage us (once again) to send “just dollars a day” to pluck our heartstrings and coax us into helping our local animal shelters.
It was a fun spot on a night full of good efforts, and this year’s winner of the Super-est of Super Spots® award from yours truly. I think I’ll go see if I can help get Buschhhhhhhhhhhhh Lite past their sibling “Natty” Light in the A-B InBev hierarchy. Can’t wait to watch the commercials next February. Actually, I’m pretty sure I can.