What is foresight to Mad Men Marketing? It’s the ability to anticipate what your customer is thinking and what they will respond to. In advertising, you need to be able to distinguish yourself from what they’ve already heard and deliver something completely different, something consumer driven. It’s important to remember that in the age we live in, the customer is in control. Information and products are at our fingertips.
We know the message you want to convey, and we also know what the customer wants to hear. You see, it’s our job to bridge the communication gap, and translate your marketing mission to their desired product source.
This is how we developed our branding statement of “interact, don’t interrupt” – playing with the fact that most advertising is interruptive to the general public because those advertising are more concerned with getting their message delivered, they do not concern themselves as much with thinking about what matters to the customer. By engaging them and speaking to them in their language creates an interactive approach where your advertising message is welcomed and received, instead of muted.