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Good Idea vs. Good Execution

We came to one major conclusion, some of the best ideas will be shot down if the proper follow through on "going forward" action plan is not followed.  For good reason this is the case.  Recently I was watching a TV program - The Pitch - there was a brilliant play on words that an agency had developed for a...

Media buying – you don’t know what you don’t know

I meet with clients, on what seems like a daily basis, that have been spending their advertising dollars in the wrong channels, or spending loads of money in places they are not really sure if they know much about.  BUT, they have been getting a "somewhat" decent response, and choose to leave it alone for fear of "rocking the boat"....