Mission Statement VS Branding Statement: Marketing 101
To some, the single most challenging aspect to creative advertising is drawing the line between a company's Mission and their Brand. To put it simply, your Mission is about YOU, your Brand is about the CONSUMER. Although it may seem like a simple concept to grasp, surprisingly enough, when you're in the thick of it, working with a company who...
Prophetic Presumptions As It Pertains To Paradigm Shifts
Imagine, if you will, that all the TV shows (past and present), sitcoms, Super Bowls, etc...were all available to you simply by searching for it and pushing play. Now imagine that what I just said is happening on a 60" flat screen, high-definition TV. Television is going to be dramatically changed forever and in the near future. Internet capable TV's...
Upfronts: Selling the Sizzle
You may find yourself asking what in the world is an upfront and why is it important to me as a local business. Well upfronts are a way for the networks to showcase what is new and exciting, and what exactly they plan to highlight as it relates to...well....what they hope national shops will value as a top dollar item. ...
From BoobTube to YouTube
Many of the big national advertisers are already buying into the trend of the web video appeal, and it's only a matter of time before everyone else jumps on board. It makes sense, if you think about it. Instant gratification has always been a trend in the American lifestyle, and with Cable/Broadcast TV not only do you get less variety...
Truth in Data
Epistemology, like so many other things in the natural world, is divided into two classifications...hard and soft.This can be easily displayed using a spatial model, like this: S-----------H. On the left you have what we call knowledge by revelation, implying divine intervention, which has no tangible evidence that can back up this new knowledge that you've acquired. In the middle...