Mission: AIA

Mad Measurement.

We serve our national and regional clients the same way we service our local clients – with detailed research and detailed analytics.  Companies can ultimately measure the success of a campaign by one thing – increase in sales.  But in case you were wondering how we better gauge the success of an advertising or iPR campaign while we wait for the year end sales reports, here is what Mad Men Marketing does:

1.  Google Analytics

2.  Call tracking software

3.  Weighted media campaigns

4.  Direct response

5.  Research and qualitative reporting

6.  Social Media measurement

We are always working to improve our business internally, to better serve your advertising needs.  These 6 measurement tools are paramount to our decision making process in developing an action plan that is fully executed and even more important; a scalable plan.  We deliver measured results beyond phone calls and leads, and sales – we deliver Mad Measurement.

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