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S.H.E. Matters: Breaking Down the Boys’ Club That is Construction

Category: SHE Matters • January 17, 2023

As the construction industry continues to be one of the most male-dominated fields in America, it is becoming increasingly important to address issues of gender inequality and promote diversity within this field. Despite efforts over the years, women still make up a small percentage of workers in construction and face a considerable wage gap compared to their male counterparts. Let’s...

Our Top 5 Recommended Resources for Women-Owned Businesses

Category: SHE Matters • December 21, 2022

The time to finalize our New Year’s resolutions has arrived and — regardless of whether you’re an aspiring female entrepreneur or the existing owner of a women-led business — we’re willing to bet your bottom line is a part of the big picture. What’s more, we want to see you thrive. That’s why, if you’ve found yourself on the hunt...

Small Business Saturday: S.H.E. Matters — And It Is Her Business.

Category: SHE Matters • November 21, 2022

Let us ask you a question: Do you observe and support Small Business Saturday? More importantly, how many women-owned businesses do you try to support on this day? As we end our Thanksgiving feasts with Black Friday hot on our heels, our shopping lists are only bound to grow. And as you shop local, you should also shop women-owned. If...

Kia’s Confusing Logo

Category: Branding,Creative • November 17, 2022

When it comes to design, the importance of typography can’t be overstated. It can contribute to brand recognition, info hierarchy, and overall legibility. For those who aren’t familiar with the term “typography”, it’s the strategic arrangement of type in order to make written language readable and visually appealing. In graphic design, typography’s two main purposes are to: Communicate a message...

5 Pillars of Branding

Category: Advertising,Branding • October 17, 2022

What Are Brand Pillars? Brand Pillars are a set of principles businesses can use to define their unique position in their industry.  These “pillars” are broken up into five categories and define the company’s brand as well as how it sets itself apart from its competitors. Seems simple, right? Well, a business’s brand can be a lot more complex than...