Why Large Corporations Should Give Smaller Agencies a Chance
In today’s competitive business landscape, large corporations often default to the same rotation of big-name New York advertising agencies. The perception is that these juggernauts bring unmatched talent, creativity, and prestige to the table. But here’s the truth: those large agencies don’t possess any special abilities that a smaller, agile firm like Mad Men Marketing can’t offer—often at greater value...
Why Mad Men Marketing Is Your Go-To Partner for Advertising on Fox One
Fox One Is Coming: Are You Ready for the Next Big Thing in Streaming TV? This Fall, Fox One is set to become the newest heavyweight in the streaming television landscape—bringing premium content, a built-in audience from the Fox brand, and a fresh advertising opportunity for brands ready to take advantage of it. At Mad Men Marketing, we’ve been ahead...
3 Reasons Why CPM Isn’t Everything: Focus on Results in Digital Campaigns
In digital advertising, CPM (Cost Per Mille, or cost per 1,000 impressions) is often treated as a key performance indicator. And sure, it can be useful. But here’s the truth: a low CPM doesn’t automatically mean your campaign is successful, and chasing cheaper impressions can distract you from what actually matters. The bottom line, though? CPM isn't everything. We know...
5 Reasons to Hire an Ad Agency to Get the Most Out of AI Resources
Artificial intelligence (AI) is revolutionizing the marketing landscape. From data analysis to predictive algorithms, AI has the power to make your campaigns smarter and more effective. But here’s the truth: even the most advanced AI tools need human strategy and creativity to unlock their full potential. Here are 5 reasons to hire an ad agency to get the most out...
Gym Advertising – It’s Time To Rethink It
Why Corporate Gym Advertising Needs A Massive Overhaul Have you ever noticed that the moment you show even a slight interest in fitness online, your social media feed gets flooded by gyms like F45, Orange Theory, D1, or Chuze Fitness? You're not alone. Corporate gym franchises overwhelmingly focus their advertising budgets on social media platforms, which, at first glance, makes...