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How to Determine a Marketing Budget for Your Business

Category: Strategy • April 30, 2024

Creating an effective marketing budget is pivotal for any business aiming to thrive in today's competitive marketplace. Whether you're launching a new product, expanding your market reach, or simply looking to boost your brand awareness, a well-planned marketing budget can significantly contribute to achieving your business goals. Here's how to set a marketing budget that aligns with your business objectives...

How To Create An Award-Winning Video

Category: Video • March 28, 2024

Creating an award-winning video is a marathon, not a race, and requires not just technical skills, planning, and creativity but also a deep understanding of storytelling, audience engagement, and meticulous planning. Whether you're creating content for film festivals, industry awards, or online video platforms, here are the key components and steps involved in crafting a video that stands out amidst...

Understanding the Cost of Video Production for Commercials and Internal Marketing Videos

Category: Video • March 12, 2024

In today's digital age, video content has become a cornerstone of effective marketing strategies for businesses of all sizes. Whether it's a series of commercials aimed at capturing the audience's attention or internal marketing videos designed to engage and inform employees, the impact of high-quality video production cannot be overstated. However, one of the first questions that arises when venturing...

How Can a Hype Video Help You Sell Your Product or Service?

Category: Video • February 6, 2024

In the fast-paced and ever-evolving world of digital marketing, capturing the attention of your target audience is important while being increasingly challenging. One of the most effective tools you can use to break through the noise is a hype video.  But what exactly is a hype video, and how can it help in selling your product or service? Let’s dig...

S.H.E. Matters: 5 Women-Owned Businesses to Support This Holiday Season

Category: SHE Matters • December 15, 2023

This holiday season, let's redirect our focus to the incredible women entrepreneurs who are shaping industries and making a significant impact on our society! Join us as we shine a spotlight on five inspiring women-owned businesses. From unique handmade creations to innovative services, these enterprises showcase the diversity, resilience, and creativity of women in the business world. Championing the Cause...