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The History of Memes and Why We Use Them in Social Marketing

Category: Social Media • June 29, 2021

Leeroy Jenkins. Numa Numa. The “I can haz cheezburger?” cat. Oh, how memes have changed in such a short amount of time. But even as memes are largely associated with the internet, can we really say that they’re actually… new? After all, where did memes even come from? And when? And, more importantly, how do they factor into your marketing...

Marketing Methods And The Merit Of Earned Media

Category: Social Media • May 25, 2021

Let’s be honest: you want to see your business’s name on the news, but you don’t want to have to pay to get there. After all, intentional ads are good and well, but journalistic attention is far more likely to bring in the leads you can actually convert, right? We understand. While owned media and paid media certainly offer their...

The Model You’re Missing Out On: It’s Time To Factor In Freemium

Category: Advertising • March 16, 2021

Filing Through The Freemium Facts The math is simple: Free Content + Premium Content = The Freemium Model. In other words, freemium content utilizes a two-tiered conversion strategy aimed at targeting new leads with free content and/or services. This is because, by offering your audience access to your product with no strings attached, you can continually build trust with them...

A Blog About Blogging

Category: Advertising,Communications,Web Development • February 16, 2021

How Can A Blog Impact My SEO?   Simply put, maintaining an up-to-date blog allows you to boost your search engine optimization in that, when you offer relevant information and answers, search engines will be more likely to position you higher up on their results pages.   In other words, when a customer searches a specific question on Google, the...

How Online Marketing Strategies Are Evolving Into 2021

Category: Advertising,Social Media • January 13, 2021

So if you’re wondering how 2020 has generated lasting changes in the world of online marketing strategies (and how that might impact your plans for 2021), we’ve got you covered.   Brand Activism, Engagement, and Transparency on Social Media   Constructing Conversations and Cultivating Communities Did you know that, according to Forbes, approximately 62% of millennial consumers have affirmed they’re...