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The Model You’re Missing Out On: It’s Time To Factor In Freemium

Category: Advertising • March 16, 2021

Filing Through The Freemium Facts The math is simple: Free Content + Premium Content = The Freemium Model. In other words, freemium content utilizes a two-tiered conversion strategy aimed at targeting new leads with free content and/or services. This is because, by offering your audience access to your product with no strings attached, you can continually build trust with them...

A Blog About Blogging

Category: Advertising,Communications,Web Development • February 16, 2021

How Can A Blog Impact My SEO?   Simply put, maintaining an up-to-date blog allows you to boost your search engine optimization in that, when you offer relevant information and answers, search engines will be more likely to position you higher up on their results pages.   In other words, when a customer searches a specific question on Google, the...

How Online Marketing Strategies Are Evolving Into 2021

Category: Advertising,Social Media • January 13, 2021

So if you’re wondering how 2020 has generated lasting changes in the world of online marketing strategies (and how that might impact your plans for 2021), we’ve got you covered.   Brand Activism, Engagement, and Transparency on Social Media   Constructing Conversations and Cultivating Communities Did you know that, according to Forbes, approximately 62% of millennial consumers have affirmed they’re...

Services, Solutions, and Skills: Why Social Media is Integral to Your Marketing Strategy

Category: Advertising,Social Media • December 16, 2020

After the days of shuffling around your “top friends,” adding music to your profile, and seeing Tom’s face consistently popping up across the platform, it’s hard not to laugh a little as we now watch TikToks, monitor political news on Facebook, and plaster our pet photos across Instagram.   That is to say, social media has grown, hasn’t it? And,...

Digitally Designed, Expertly Executed: Using Google Ads for Your Marketing Strategy

Category: Advertising • November 18, 2020

Results Within Reach   Before diving into the finer details of numbers and statistics, we simply cannot stress enough the overall control and transparency that optimized digital advertising can provide, particularly when one utilizes Google Ads as a major component of their advertising strategy.   This is because Google Ads (formerly known as Google Adwords) allows you to track and...