4 Tips for Shooting Video of Yourself on Your Phone
Setting Choose a space that is well-lit with as little background noise as possible. Avoid spaces where you will be back-lit, such as sitting in front of a window or a lamp, as this could cause you to be silhouetted and difficult to see. Position yourself to keep your main light source in front of you. Also, avoid spaces where...
Finding the Best Front for Your Brand
Choosing the perfect font to represent your brand can be harder than choosing the right thing to watch on Netflix, so what’s the first step? Step 1: Know Yourself Before you choose a font, it’s important to have a solid understanding of your brand’s identity. Every brand has a personality. Coming up with a few adjectives that describe your business’s...
Brand Archetypes 101
Everyone loves a brand they can connect with. Whether it’s a funny commercial, celebrity spokesperson, quality product, or catchy packaging, people tend to gravitate towards brands that they can relate to emotionally. Maybe you only use Apple products, or maybe you will only grocery shop at Publix. Either way, most people have product or business preferences where an alternative just...
Workplace Inequality 101: An Introduction to S.H.E. Matters
As Mad Men Marketing launches a new initiative aimed at empowering the voices of women across all industries — Support Her Equality (S.H.E.) Matters — we wanted to stop to break down the basics of workplace inequality. Namely, in the below blog we explore the wage gap, intersectionality, and more. After all, without first identifying and acknowledging the existing obstacles...
Top Reasons Why Great Copywriting Matters in Advertising
In a world where videos and photos are all but overtaking our collective attention spans, you might focus your marketing efforts more on painting a picture than you do crafting a beautiful sentence. After all, this is a common sentiment today. But while design is one of the most aesthetically effective means of capturing an audience’s waning attention, you can’t...