5 Insights on Intellectual Property
Most of us, at one point or another, have seen those small encircled letters accompanying a logo or design. Well, that letter is a symbol denoting one's intellectual property. Intellectual property, or IP, is something one creatively contrives. This could be a work of art, a tagline, a logo, or an invention. There are five types of IP that are...
S.H.E. Matters: Bringing Home the Bacon (Or Not) in Florida
The gender wage gap is not a new phenomenon, nor is it occurring in any one isolated area of the United States. That being said, how often do we actually stop to learn more about how it functions at home and in our own communities? After all, the gender wage gap is not some unfortunate thing that is happening somewhere...
7 tips on taking better photos for social media
There are several different components that make up a successful social media page, but one of the most important is quality imagery. As a marketing agency, social media can be one of the best places to engage our audience. That’s why we understand the importance of a great photo. We don’t need expensive cameras to take quality photos. Our cell...
Brand Guidelines 101
What Is A Brand Guideline? A thorough brand guideline or style guide is a must-have for any business, big or small. The purpose of a brand guideline is to break down your company’s personality and aesthetic in a document for other creatives to utilize. By providing a comprehensive manual for designers to use, you can ensure that the message, tone,...
4 Tips for Shooting Video of Yourself on Your Phone
Setting Choose a space that is well-lit with as little background noise as possible. Avoid spaces where you will be back-lit, such as sitting in front of a window or a lamp, as this could cause you to be silhouetted and difficult to see. Position yourself to keep your main light source in front of you. Also, avoid spaces where...