GM partners with Manchester United
This change comes with a change in advertising for Chevrolet to a new advertising agency, Commonwealth. They replace the approximately 70 agencies that have worked on advertising for Chevrolet. They have changed up their thinking and are working to create more effective spending. An example of that is the 20 or so TV commercials pumped out for the Chevy Cruze,...
The Value of Quality versus Quantity
In our industry, when you're selling something, you always need to stay mindful of what the consumer finds valuable. But at some point along our road to get there, corporations have actually had the ability to redefine what we deem as worthy of our time and money through consistent advertising. What is value to you? Is it good food at...
“We’re not one at a timin’, We’re MASS communicatin’ . ”
I would like to take Papa John's as my normative example here. Obviously, you can reach any Papa John's by simply showing up to their store and placing an order or making a phone call, but be prepared to hear "Thank you for calling Papa John's. Can you please hold?". What has the pizza giant done to remedy the situation?...
Wasted Money
This is a question I hear a lot from a potential new client. How should we buy a market? Well my answer is pretty simple, that's why you hire us...or any agency for that matter. Here is the problem with answering this question - it isn't a simple answer. It is one that requires an in depth needs analysis, understanding...
Advertising and Wall Street
I do not presume to know much about the stock market; however, due to the recent allegations hinting that certain investment bank underwriters supporting the IPO told clients earlier this month that they were reducing their earnings forecasts for Facebook, the social networking site has had quite the tumultuous ride during its opening week on Wall Street. And knowing what...