2017 NFL Mock Draft
1. Cleveland – Myles Garrett DE Garrett's feats of athleticism coupled with his good build will make this pick a lock regardless of whether or not Warren Sapp thinks he's lazy.
2. San Francisco – Solomon Thomas DE There are some people that are as excited about this pick as the one before it.
3. Chicago – Malik Hooker S We actually have no idea who this will be, and it almost certainly won't be a safety, but our head was spinning. What do you get the team that needs everything?
4. Jacksonville – Leonard Fournette RB In an ideal situation, this would be a strong offensive lineman draft class, but it's not so the Jags put the cart before the horse and draft an elite RB.
5. Tennessee – John Ross WR You can't teach speed. That's why Ross goes here.
6. New York Jets – Mitchell Trubisky QB Trubisky seems like the kind of eventual bust the Jets are fond of selecting.
7. San Diego – O.J. Howard TE Gates is getting old. Let him spend his twilight teaching the new kid how to become a Pro Bowl tight end.
8. Carolina – Dalvin Cook RB They need a RB and the best one is gone, but Cook's a heck of a consolation prize and could end up being the best of the bunch.
9. Cincinnati – Jonathan Allen DL We have him falling further than most people due to shoulder concerns, but what if you paired him with that Bengals interior line? Interesting…
10. Buffalo – Jamal Adams S Poor Jamal Adams… in this draft he'll be spending some cold months in snowy Buffalo as their box safety.
11. New Orleans – Mike Williams WR Now that Colston is gone, the ageless Drew Brees needs a big body with jumping ability to throw the ball to.
12. Cleveland – Deshone Kizer QB There has been talk about him being the best QB, but the same can be said of the top 3 QBs available.
13. Arizona – Deshaun Watson QB Carson Palmer and his top receiving threat are both over the hill. Time for a new man under center.
14. Philadelphia – Corey Davis WR Kinda' sounds like an Eagle doesn't he?
15. Indianapolis – Reuben Foster LB Despite his issues at the combine, the Colts need a guy like this.
16. Baltimore – David Njoku TE The top 2 TEs could be really good. Baltimore would do well to grab Njoku if he's here.
17. Washington – Cam Robinson OT With a guy that slings the ball around for 5,000 yards a year, you've got to protect him.
18. Tennessee – Charles Harris OLB Honestly, no idea who Charles Harris is, but a lot of people seem to like him in this spot. Congratulations, Charles.
19. Tampa Bay – Christian McCaffrey RB With the top 2 RBs off the board early, teams scramble to get the last “sure thing” and take McCaffrey.
20. Denver – Ryan Ramczyk OT This guy has tremendous talent and technique. Just kidding, never heard of him. Hope he's good though.
21. Detroit – Taco Charlton DE Saw this guy play in person and love everything about him, plus the marketing opportunities are endless. Good thing his parents didn't name him “Me gusta comida Mexicana”.
22. Miami – Forrest Lamp OG The highest rated guard from the lowly Western Kentucky Hilltoppers goes to the Dolphins.
23. New York Giants – Garett Bolles OT Congratulations to the Giants for drafting this far in the draft. Your reward… this guy.
24. Oakland – Haason Reddick LB – Oakland's putting together quite a little team. It would be nice to pair this guy with Mack for a sack attack that puts QBs on their back.
25. Houston – Patrick Mahomes QB – The Texans haven't had a QB since Matt Schaub. They need one.
26. Seattle – Tre'Davious White CB – The Seahawks have never been an offense first kind of team. Looks like the defense will continue to get good players here.
27. Kansas City – Chidobe Awuzie CB – The real reason we slotted him here is because his name reminded us of Tamba Hali and decided they need another guy with a cool name.
28. Dallas – Quincy Wilson CB – Could this be the year the Cowboys take a decent cover corner?
29. Green Bay – T.J. Watt OLB – If Watt added some weight to his frame, he may be worthy to wield Mjolnir….. we mean worthy of the name Watt.
30. Pittsburgh – Jarrad Davis LB – No Lawrence Timmons means the Steelers begin rebuilding at linebacker.
31. Atlanta – Adoree' Jackson CB – The Bellville, IL native goes to the Falcons who have historically loved athletic corners.
32. New Orleans – Takkarist McKinley DE – Not sure he'll fall this far, but the Saints would have to be stoked. Teach the guy some technique and he's off to the races!
2016 NFL Mock Draft
1. Tennessee Titans (3-13) Joey Bosa- This pick will get updated several times. I heavily question myself putting Bosa here NOW. He's got prototypical size going for him, but he looked clumsy at the combine and his straight line speed isn't where I thought it was either, so he'll rest on that good year he had last year.
2. Cleveland Browns (3-13) Jared Goff- If the Browns reach on a QB from North Dakota here, I might lose my mind. Goff will be a stud in the NFL.
3. San Diego Chargers (4-12) Jalen Ramsy- The Chargers need a replacment for Weddle. Ramsy isn't a coverage specialist, but he can tackle well and he's good, not great in all the areas you want a corner/safety hybrid to be good at.
4. Dallas Cowboys (4-12) Deforest Buckner- Tall, huge hands, and kinda slow. Sounds like a Cowboys D-end already.
5. Jacksonville Jaguars (5-11) Myles Jack- It's possible Myles Jack could go higher than this. His knee injury doesn't seem to be a concern for anyone. He's apparently the best cover linebaacker that anyone has ever seen and San Diego even had him do DB drills. Risk/reward with injury history, but high ceiling in terms of what he could be. Could be amazing when paired with Telvin Smith. Don't worry Jags, I think we'll take Calhoun from MSU in the second round.
6. Baltimore Ravens (5-11) Vernon Hargreaves- The Ravens miss out on Ramsey, but scoop up the best cover corner in the draft. If he can stay healthy, Hargreaves is a total ball hawk.
7. San Francisco 49ers (5-11) Paxton Lynch- He's a poor man's Flacco. Right now, the 49ers will take that.
8. Miami Dolphins (6-10) Dame Judy Dench- This is a 100% dig on the Dolphins for making stupid decisions. What's wrong with you?! You had Lamar Miller and let him go so you could bid on CJ Anderson and lose him (not even that good). Now you're looking at Chris Johnson?! Foolish Dolphins. Foolish.
9. Tampa Bay Buccaneers (6-10) Ronnie Stanley- It's always kind of a foregone conclusion that when you have a new QB, you have to get a piece to help protect him. Gives Winston some time to throw to his tall targets.
10. New York Giants (6-10) Jaylon Smith- As long as this kid's knee isn't made out of the same stuff as RG3's, Smith will be a star.
11. Chicago Bears (6-10) Carson Wentz- At least he's not Cutler.
12. New Orleans Saints (7-9) Jonathan Bullard- I don't know if they're going to use him as a tackle or an end. He's explosive with great push and if he can develop his pass rush moves a little more, look out!
13. Philadelphia Eagles (7-9) Reggie Ragland- Ezekiel Elliott said this guy is the hardest hitter around. He's probably right. Ragland's a beast and he could go before this.
14. Oakland Raiders (7-9) Mackensie Alexander- Good player that plays with a chip on his shoulder. Thinks he's the best and wants YOU to think he's the best.
15. Los Angeles Rams (7-9) Laquon Treadwell- The Rams have needed a player with his size and skill set for a while now. Instant #1 receiver.
16. Detroit Lions (7-9) Taylor Decker- He's 6'7 and played for Ohio State. 'Nuff said.
17. Atlanta Falcons (8-8) Noah Spence- Could slip a little due to his disappointing combine, but only because people thought he'd put up insanely freaky numbers. You would draft spence here if you're sold on his elite athletic potential.
18. Indianapolis Colts (8-8) Jack Conklin- Elite grit and determination that can will himself to beating more talented pass rushers. Work ethic will not be an issue with him.
19. Buffalo Bills (8-8) Robert Nkemdiche- Nkemdiche had done some questionable things off the field. He's kind of a knucklehead, BUT you can't deny he's a gifted athlete at his position and Rex Ryan is just the guy to give him a shot.
20. New York Jets (10-6) Kendall Fuller- Good tackler and a good cover corner that can take an INT to the house or bite on a double move. If he increases his situational awareness and spends a lot of time in the film room, could be one to watch.
21. Washington Redskins (9-7) Emmanuel Ogbah- May be gone by this point, showed more speed than some expected at the combine and played for a solid program. Would be a nice compliment on Washington's line.
22. Houston Texans (9-7) Josh Doctson- The Texans need to take some heat off of Deandre Hopkins and they already filled their need for runningback in free agency so they won't be looking at Elliott. Instead, Houston adds another receiving threat that can go up and get the ball. Doctson already has above average height, but his 41 inch vertical jump makes him a legit red zone threat.
23. Minnesota Vikings (11-5) A'Shawn Robinson- Rebuilding the Williams Wall isn't easy, but this a good start. Robinson has ideal size and strength to clog the middle with enough athleticism to provide some help in lateral pursuit.
24. Cincinnati Bengals (12-4) Shaq Lawson- In my opinion, he's undervalued at this spot. If he were 2 inches taller, he'd move up 10 spots. All that aside, the game tape doesn't lie and Lawson is a gamer.
25. Pittsburgh Steelers (10-6) Eli Apple- Combination of speed, strength, height, and weight may be hard for the Steelers to pass on Apple. Made big plays on a big stage.
26. Seattle Seahawks (10-6) Jarran Reed- A beneficiary of Alabama's intimidating defense. Reed is ideal in the role of run stuffer.
27. Green Bay Packers (10-6) Corey Coleman- This could end up being a great pickup for Green Bay and their aging receiver corps. Coleman is 5'11 but is nearly 200 lbs and ran a 4.37 at his pro day. Ceiling- Antonio Brown, Floor- Charles Rogers.
28. Kansas City Chiefs (11-5) Braxton Miller- Big upside and tons of quickness. Has great instincts and can pull off amazing maneuvers you only see in video games. That being said, he's unproven as a receiver. He's only had one year to develop into the position, but as a former standout QB, could add versatility to KC's offense.
29. Arizona Cardinals (13-3) Kevin Dodd- Racked up the sacks in 2015 as part of the pass rush tandem with Lawson. If Lawson had this guy's frame, he'd be in business. He's still a bit raw, but well worth taking a chance on.
30. Carolina Panthers (15-1) Jason Spriggs- Long arms to provide plenty of pop. Played in a competitive conference. Needs to play more aggressively but he has the tools to succeed at the next level.
31. Denver Broncos (12-4) Leonard Floyd- Some people love Floyd. Bottom line: he's long, lean, and fast. Needs to add some size to his frame, but that's nothing that good coaching, good food, and a lot of time in the weight room can't fix. Great hustle player.
Note: New England Patriots were stripped of their first-round pick for their role in Deflategate.
Tradition vs Evolution: Go Team….Go?
Many top-tier Div. I football programs fund the bulk of their entire university athletic departments, or at least support athletic programs at their schools that cannot or would not be able to support themselves otherwise. They often bring a significant amount of business to the towns that host their games as well. The impact is especially great in smaller cities.
In 2013, the University of Nebraska paid $2.1 million to the University of Southern Mississippi to move their match-up from Hattiesburg to Lincoln. This move increased the Huskers game day revenue by 14%, and brought an estimated $8 million to the local economy (forbes.com, December 2012). While Southern Mississippi reaps the benefits of the venue change, the local economy in Hattiesburg will not see any of the influx of revenue that it would have enjoyed from visiting Husker fans.
West Virginia paid $20 million to leave the Big East (a conference made up mostly of east coast teams, as the name would suggest) and join the Big-12 (teams based primarily across the central states), which had just secured a lucrative media contract with ESPN and Fox, to the tune of $2.6 billion. While television deals are a boon to conferences, schools individual earnings remain the driving force behind their overall financial success.
Teams are willing to eschew decades of tradition to enhance their economic futures. The opportunity for increased revenue and brand growth outweighed the decades of economic ties between teams and communities that benefited mutually from long-standing, yearly rivalry match-ups.
These efforts to expand brand awareness, whether through marketing themselves to recruits in new territories by moving to a more prestigious athletic conference, or expanding their fan base by endeavoring into new territories, shows that teams are willing to embrace non-traditional methods of evolving their business models in an effort to ensure continued fiscal success in the years to come.
Guide To World Cup Advertising Success
The World Cup is a great place to raise brand awareness, but probably isn't the event you're going to debut a new product or unveil a revolutionary idea. This is simply because the World Cup has a global viewership and is fragmented based largely upon national allegiances. For instance, viewership in England among women increases from 38% to 46% when their native country is playing (The Guardian, June 2010). Another reason for this is that the event takes place over the course of a month and is similar to March Madness in that regard.
Because many companies see the World Cup as an opportunity to showcase their business on a global scale, the creative is top-notch. This may be one of the reasons that the ads resonate with women more than with men, although the viewership skews more male than female.
In an event that showcases superstars like Messi, Suarez, Neymar, and Ronaldo…this is your opportunity to make your business the hero. YOU'RE the superstar. Now is not the time to do a human interest piece that tugs at your heart strings. Promote the brand early.
Unexpected ads that work within the context of the World Cup seem to gain traction among viewers. The popular ” I believe that we will win” chant that the USA has adopted, might be a good example of how a business might pair nationalism, fanaticism, and product placement if it fits with the brand.
Celebrity endorsements are hit and miss. It would take a global superstar with incredible recognition for this to work they way people are accustomed.
Finally, clarity of vision is paramount.
So, there you have it! Take these tips and corner kick them to your best play-maker for a game-winning header and enjoy the fruits of your labor!
Mad Men Marketing 2014 NFL Mock Draft
1. Houston Texans – Jadeveon Clowney (DE South Carolina) For some reason, everyone seems to think that Houston really wants to go QB here. Quarterback IS the most important position on the field, but none of the quarterbacks in this year's class are worthy of the #1 overall pick. For that reason, how can you possibly pass up the opportunity to pair JJ Watt with Jadeveon Clowney. This is a total no-brainer. All of the other rumblings HAVE to be smoke and mirrors.
2. St. Louis Rams – Sammy Watkins (WR Clemson) I think this is the last year Sam Bradford gets to legitimately make things work. Adding Watkins to a receiving corps that already has Tavon Austin could really open up the passing game. Ultimately I think the Rams trade this pick and get a tackle. There are a lot of people that would like to leapfrog the Jaguars if they suspect they'd take a QB.
3. Jacksonville Jaguars – Khalil Mack (LB/DE Buffalo) Ideally, the Jags would have loved it if Clowney fell into their laps, but Mack is one heck of a consolation prize. In fact, he may turn out to be the better pro in my opinion, (no one has questioned his effort) and his measureables are off the charts for a defensive end/rush linebacker. Think Von Miller with better size.
4. Cleveland Browns – Johnny Manziel (QB Texas A&M) I think Cleveland is the perfect place for Manziel to BEGIN his career. Cleveland could use some positive exposure and that's precisely what they'll get as long as Manziel can keep his nose clean off the field. This is more than a PR move, however, Manziel can definitely sling the ball downfield, and he's the best I've ever seen at rolling right and throwing the ball across his body to the left to find the open receiver (a lot of scouts would say this is ill-advised). I don't think he's a running QB; I think he runs to throw and he should have a top-tier target in Cleveland when he arrives. He's close friends with Lebron James and Lebron had a decent start to his career in Cleveland.
Sammy Watkins (Buffalo Bills)
5. Oakland Raiders – Blake Bortles (QB UCF) I think this pick has the potential to be traded, not to the degree that the #2 pick does, but I wouldn't be surprised if Oakland traded back. Matt Schaub will be 33 before the season starts, so he's not the future. Pryor got traded to Seattle for a pittance. I think the raiders let Bortles learn a couple of years behind Schaub and make the first intelligent move they have in a long time. Bortles has the body and the poise to excel. Sadly, he doesn't have the name (seriously, say it 3 times and see if it sounds like a Pro Bowler to you) and I know that sounds silly, but it's the vibe I get and it's my mock draft, not yours.
6. Atlanta Falcons – Greg Robinson (OT Auburn) It's an absolute tragedy that Atlanta is even drafting this low. I know they need a pass rusher, but they might be able to snag another Auburn player a little later for that specific purpose (MAYBE). Robinson is an absolute mauler at tackle and could help anchor an offensive line that protects one of my favorite passers, Matt Ryan. With proper coaching and improved footwork, Robinson could be a perennial Pro Bowler.
7. Tampa Bay Buccaneers – Jake Matthews (OT Texas A&M) Safe and smart. A trade could be possible here, with Tampa moving back.
8. Minnesota Vikings – Derek Carr (QB Fresno State) Christian Ponder is a model of mediocrity and his uppance has come. Carr has the fastest release I've seen in this year's QB class.
Justin Gilbert (Cleveland Browns)
9. Buffalo Bills – Mike Evans (WR Texas A&M) Stevie Johnson has lost a step and EJ Manuel needs a legitimate #1 option
Anthony Barr (Minnesota Vikings)
10. Detroit Lions – Darqueze Dennard (CB Michigan State) People have been mocking CBs to Detroit forever. Maybe someday they'll draft one. Dennard has the ability to turn picks into points each time he snatches a pass out of the air.
11. Tennessee Titans – Justin Gilbert (CB Oklahoma State) Gilbert and Dennard are kind of like #1 and #1A CBs. A lot of people have Gilbert mocked ahead of Dennard.
12. New York Giants – Eric Ebron (TE UNC) Quick! Name your favorite New York Giants tight end moment…….NOTHIN'. Ebron can change all that.
Odell Beckham Jr.
13. St. Louis Rams – Ha Ha Clinton-Dix (S Alabama) The Rams haven't had a dominant safety since Aeneas Williams. Dix is a physical guy who could really get the secondary going.
14. Chicago Bears – Taylor Lewan (OT Michigan) There has been a revolving door along the front five. Lewan has the size and the pedigree to anchor the line.
15. Pittsburgh Steelers – Louis Nix (DT Notre Dame) This big tackle has the girth and power that have become a hallmark of the Pittsburgh Steelers defense over the years.
16. Dallas Cowboys – Kony Ealy (DE Missouri) Ealy could definitely go earlier than this. He has a lot of upside and a high motor. It's a shame the Cowboys have a huge hole to fill with Ware's departure.
17. Baltimore Ravens – Calvin Pryor (S Louisville) It seems the Ravens are constantly reimagining their secondary. The front 7 are amazing, but this is where their focus should be.
18. New York Jets – Brandin Cooks (WR Oregon State) Think Santana Moss in his prime when you think of Brandin Cooks ceiling. Could be a game-changer like Desean Jackson.
19. Miami Dolphins – CJ Mosley (LB Alabama) Remember when Zach Tomas was wreaking havoc at Middle Linebacker in Miami. Mosley could be the guy that leads the league in tackles as a ROOKIE.
20. Arizona Cardinals – Teddy Bridgewater (QB Louisville) Most don't have Bridgewater falling this far, and if he does, some teams will probably be salivating over a potential trade. This would be a great fit and Teddy would remain a Cardinal.
Brandin Cooks (New Orleans Saints)
21. Green Bay Packers – Aaron Donald (DT Pittsburgh) This guy has been climbing draft boards and if that holds true, he will be drafted as high as 10.
Ha Ha Clinton-Dix
22. Philadelphia Eagles – Kelvin Benjamin (WR Florida State) This would help ease the pain of losing Jackson and would give the Eagles another red zone threat next to Riley Cooper.
Johnny Manziel (Cleveland Browns)
23. Kansas City Chiefs – Zack Martin (OT Notre Dame) With the losses along the line and the addition of Fisher, this could give the Chiefs two young bookend tackles.
24. Cincinnati Bengals – Dee Ford (DE Auburn) POTENTIALLY the best DE in the draft. Played against top tier competition and knows how to really bring it.
25. San Diego Chargers – Kyle Fuller (CB Virginia Tech) Not incredibly confident about this pick, but the Chargers need help on defense, badly.
26. Cleveland Browns – Odell Beckham (WR LSU) It seems like a foregone conclusion that the Browns will be selecting a QB/WR tandem to team up with their amazing WR.
Marcus Smith (Philadelphia Eagles)
27. New Orleans Saints – Marqise Lee (WR USC) Make no mistake, Lee is a playmaker and the Saints have had the same stable of receivers FOREVER!
Deone Bucannon (Arizona Cardinals)
28. Carolina Panthers – Davante Adams (WR Fresno State) With the departure of virtually every legitimate receiver, a target for Cam Newton has to be a top priority.
29. New England Patriots – Tim Jernigan (NT Florida State) No Vince Wilfork makes this an easy selection.
30. San Francisco 49ers – Anthony Barr (LB/DE UCLA) The 49ers have the luxury of drafting based on potential. Barr is a pass rusher that used to be a runningback. Think Brandon Jacobs with more speed.
31. Denver Broncos – Jason Verrett (CB TCU) I, personally, like Verrett better than Fuller, but think he'll be perfect in Denver.
32. Seattle Seahawks – Ryan Shazier (LB Ohio State) I would be a LITTLE surprised if Shazier were still here, but if he is, he may not be for long.
Teddy Bridgewater (Minnesota Vikings)