Did the Towncenter Ruin Downtown Jacksonville’s Chance for a Revival?
I have no doubt that the introduction, popularity and growth of our Town Center fosters further financial stability for our city, as well as, our very own fancy attraction for current residents and distant travelers alike, but what does this mean for the future of downtown? I fear that as the perceived incentives grow to bring stores or restaurants to...
A Flawed System (part 1 of 2)
As I’m writing this, an advertisement for Barack Obama has just aired on the television, condemning the fiscal policies employed by Mitt Romney during his tenure as Governor of Massachusetts. The commercial uses visual aids like bar graphs and pie charts to compare the state of the economy before Romney as well as under his leadership. The advertisement cites web...
Buck this! GM at it again…I love it!
What's even better is that the networks apparently think they can do without a share of that $1.8 billion in advertising revenue. Lest they forget there is an outside chance that if they take no share of on-air dollars, they will get no share of the digital dollars? Coming from a broadcast television station I have seen it hundreds of...
False Advertising
Honestly... how many times have you purchased a product, due to a very convincing commercial, so excited about the results they boast... only to be disappointed that you seem to somehow have different results than the beautiful model with perfect hair or the handsome man who's getting all the ladies due to his new body spray? Advertising can be a...
Broadcast Televsion Part II
I think it stands to reason you can understand the PUT would be much higher for Monday Night Football, or Sunday Night Football (NBC). But if you are a local business can you really afford to pay $3k-$5k to reach all these people using television? Here in Jacksonville you can get a spot in one of these programs for pretty...