False Advertising
Honestly... how many times have you purchased a product, due to a very convincing commercial, so excited about the results they boast... only to be disappointed that you seem to somehow have different results than the beautiful model with perfect hair or the handsome man who's getting all the ladies due to his new body spray? Advertising can be a...
Broadcast Televsion Part II
I think it stands to reason you can understand the PUT would be much higher for Monday Night Football, or Sunday Night Football (NBC). But if you are a local business can you really afford to pay $3k-$5k to reach all these people using television? Here in Jacksonville you can get a spot in one of these programs for pretty...
Jumpin’ Jehosaphat Jacksonville Jaguars!
I don't fault Jones-Drew one bit for wanting to renegotiate. He's 27. He's in the prime of his career and a franchise player, playing a position with a very short shelf-life. He's the face of the franchise and receiving mediocre pay. Aside from that, Jacksonville could use more marquis players that spend their careers exclusively in Jacksonville, a la the...
WARNING: You really don’t know that much about branding…do you?
I bet if you are in marketing you probably have no clue why a good brand is important...or what you think a brand is, truly isn't what a brand should be...only read on if you are ready for some podium soap box ranting about branding...well lack there of - WARNING: this is kind of winded. I learned a great deal...
Efficiency is Key
The message I really want to convey in this blog, is KNOW WHAT YOU'RE GOOD AT and CAPITALIZE on it. Typically what we enjoy doing is something we excel in doing. America, for instance has long been trending toward a service economy from a manufacturing economy. Some people get a little disheartened that nothing is made in the USA anymore,...