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Mad Men Marketing’s Array of 2022 Awards

We don’t like to brag, but… well, actually, scratch that. Maybe we do like to brag. Just a little, at least.

After all, our team worked hard throughout 2022 and we’re proud! Why wouldn’t we want to show off all of that effort and talent?

That’s why we’re here today with a rundown of the different awards the Mad Men Marketing team earned for the 2022 year:

• The NYX Awards

• • Gold — Design, Single Poster Category

Brackish, our locally-owned, locally distilled vodka client, may be slightly salty, but we aren’t after winning gold for this category! Diving deep into everything #DUUUVAL, this design wasn’t just about honoring the brand’s Jax roots; it was also about fun. Sweet, simple, and maybe a little salty.

• • Gold — Design, Character Category

Luce Air Quality deals with mold, asbestos, and all sorts of certifiably un-cute topics. Which is precisely why they wanted a cute character: to take the opposite approach of competitors that rely on scare tactics. Thus, we designed Lucey, the most huggable mold monster you’ll ever set your eyes on.

• • Silver — Design, Packaging Category

Watch out, because together we made waves with Brackish — again! We were committed to designing packaging that was as cool and refreshing as the product itself, and we’d like to think we succeeded. And the NYX Awards would agree.

• • Silver — Social Media, Social Engagement Category

You need marketing know-how. We have marketing know-how at Mad Men Marketing. And what better way to meet all of our needs than to share them in bite-sized carousel graphics? That’s what our Mad Tips campaign was all about, and it was a mad success.

• The Muse Awards

• • Gold — Social Media, Consumer Campaign Category

Wait, didn’t we just talk about this campaign, like, in the last paragraph? Yep, we did. And it won yet another award, so we consider that a victory that speaks for itself.

• • Gold — Corporate Identities, Logo Category

When we tackled a new logo for Champion Roofing & Contracting, we knew it was paramount that we put their patriotism first. We proudly showcased their new logo, and now we proudly showcase the ensuing accolade.

• • Silver — Corporate Identity, Brand Identity Category

What’s that? It’s a bird! It’s a plane! No, it’s… Brackish! Back again to claim an award! And the crowd goes wild! (We recommend you imagine the sound of a cheering crowd here.)

• The Vega Awards

• • Centauri — Digital Illustration, Single Category

When we sat down to design the logo and overall packaging for Screaming Peacock Coffee, we knew it needed to be as sleek and impressive as it was fun and vibrant. And to win the acknowledgment of the Vega Awards? Why, we’re honored.

• • Arcturus — Email Newsletters, Business, News and Technology Category

We wrote this one for ourselves. The newsletter, “Cut the Cord: Streaming Now Officially Reigns Supreme,” was all about how streaming finally and officially — in numbers — overtook cable. And you bet we jumped right on that.

• • Arcturus — Video/Online Video, White Board Video Category

Avecina Medical has been there for its patients time and again, so we wanted to be there to help them distill their brand identity and services into an easy-to-watch video. Voilà, enter the whiteboard video!

• The Indigo Awards

• • American Vascular Associates Rebrand

This rebrand was all about reimagining our client synergistically, as “synergy” is a driving force behind their industry-leading healthcare model. As a result, this rebrand, in and of itself, won the following awards:

• Silver in Medicine 2022
• Bronze in Branding 2022
• Bronze in Logos 2022
• Honorable Mention in Icon Design 2022, Agency

• Business Journal of Tampa Bay & Jacksonville

• • Healthiest Workplace

We meditated. We held mocktails competitions. We even made specialized wellness bingo cards. And not only did it pay off in terms of our team’s health (and enjoyment), but it paid off in terms of recognition in not just one, but two cities!

Long story short, we’re proud. We’re proud of our team. Proud of our clients. Proud of our creativity, work ethic, and commitment to quality.

And so we have to ask: Would you like to work with an award-winning marketing agency?

If so, contact Mad Men Marketing today by calling (904) 355-1766! We’d love to produce some award-winning content for you.

Introducing Mad Men’s New Line-Up of Production Equipment and Technology

This year, Christmas came a little early to our production department.

If you’re curious to learn more about our enhanced capabilities and newest tech, simply read on and we’ll walk you through our newest set-up:

Camera: Sony a7rIV

With a BSI-CMOS sensor that produces 60.2MP images, Sony’s Alpha 7R IV can shoot up to 10 frames per second… even with full autofocus turned on. And we definitely liked the sound of that.

Additionally, as Sony’s 4th-generation version of its high-resolution full-frame mirrorless camera, this technology features…

• 5.76M dot OLED viewfinder
• 4Kp30 video
• High ISO performance
• Real-Time Eye AF tracking
• And more

Audio: RØDE Wireless Go II Lav Mics

Referred to by RØDE itself as “the world’s smallest and first truly wireless microphone,” these sleek and compact lav mics boast both a dual channel receiver and two transmitters each.

You could say we’re pretty happy to have this equipment, which features…

• Universal compatibility with cameras, mobile devices, and computers
• 3.5mm TRS analog output and microphone input
• Twist-and-lock furry windshields
• A transmission range of 200m (line of sight)
• And more

Slider: Edelkrone SliderONE

Offering the best of both portability and power all in one, this slider isn’t just capable of a backlash-free performance — therefore making it VFX and macro-ready — but it’s also wirelessly controlled through an app.

Let us wax poetic about a few more of its features…

• A horizontal load capacity of 20 lbs and vertical load capacity of 5 lbs
• Can attach to any ball head or fluid head with its 3/8” mounting screw
• ​​Is built to last, as it was designed with 100% CNC machined aluminum and stainless steel components
• Has a maximum speed of 0.52 in/sec
• And more

Jib: Edelkrone JibONE

We wanted the world’s most compact and motorized jib. So we got it. Capable of sitting in a team member’s backpack, the JibONE is only 24 in., albeit it offers 50 cm of vertical or horizontal camera travel when fully extended.

But we also love that the app-controlled JibONE…

• Can be mounted on any tripod with its 3/8”-16 mounting port
• Can be turned into a 2-axis system that controls both horizontal and vertical motions simultaneously
• Can easily carry up to 11 lb camera setups and comes with counterbalances
• Has the ability to flip the carrying plate so that a camera head may be mounted upside-down
• And more

Stabilizer: Ronin S

It’s smooth, it’s sleek, it’s easy to use, and it brings us joy. Really, what more could we ask for in a gimbal? Well, besides its ergonomic grip and integrated follow-focus knob, at least.

Simple: these features…

• 3-axis motorized gimbal head
• Auto-tune feature for quick gimbal calibration
• 8 lb load capacity
• Fully configurable via app
• 12-hour battery life
• And more

Lights: GVM RGB LED Video Lighting Kit 

Perfect for quickly adjusting any of our shoots that require different settings, this efficient and comprehensive kit features 3200 to 5600K plus RGB control, 0 to 100% dimming control, and a beam angle of 120°.

Additionally, this kit comes with…

• Two 800D-RGB panels with barn doors
• Two soft diffusers
• Two AC adapters
• Two 7’ light stands
• And more

Drone: DJI Mavic 2

DJI reportedly dreamed of designing a drone that existed where “engineering, technology, and the needs of the aerial photographer converge,” and they certainly achieved as much when the created the DJI Mavic 2.

After all, this drone features…

• Omnidirectional obstacle avoidance sensors
• Hasselblad L1D-20c camera
• 4K video resolution
• A 1080p live video feed
• Is foldable and compact
• And more

Tripod: Manfrotto 502AH

“Features variable fluid drag system for pan and tilt movements.” Ah, now that’s what we’re talking about when it comes to a tripod. But it doesn’t stop there, of course.

In fact, our newest tripod also…

• Has a maximum capacity of 22 lbs
• Has a counterbalance that supports 8.8 lbs
• Features 3/8” Easy Link attachment points for an external monitor or other accessories
• Includes pan bar and sliding plate
• And more

But what does all this new tech mean for you? Well, that’s easy: it means we’re able to produce content even more efficiently at an even higher quality than before.

After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them. And let’s not forget that the visual appeal of photography and videography are key in achieving this interaction.

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!

Mad Men(tal Health Awareness) and the Military Community: The Details Behind the Agency’s 2022 Initiative

No one is immune to the potential havoc poor mental health can wreak, albeit some are more likely than others to develop such conditions over time. In particular, military veterans and their families are susceptible to these challenges, making the Jacksonville community especially prone to mental health-related struggles.

Thus, as the National Mental Health Awareness Month theme for 2022 is “Together for Mental Health,” Mad Men Marketing decided it was time to advocate for local military families by raising awareness about EMDR.

What is EMDR?

“Eye Movement Desensitization and Reprocessing (EMDR) therapy is an extensively researched, effective psychotherapy method proven to help people recover from trauma and other distressing life experiences, including PTSD, anxiety, depression, and panic disorders,” the EMDR International Association explains.

Moreover, this therapeutic approach is recognized for its efficacy by such organizations as:

• The American Psychiatric Association
• The American Psychological Association
• The World Health Organization
• The International Society for Traumatic Stress Studies
• And more

EMDR is executed using a combined method of memory recall and bilateral stimulation. Most often, this stimulation is accomplished through horizontal eye movements. Thus, the patient can experience desensitization to disturbing or traumatic thoughts and memory patterns.

According to the American Psychological Association (APA), EMDR treatment consists of the eight following phases:

• Phase 1 — History-taking
• Phase 2 — Preparing the client
• Phase 3 — Assessing the target memory
• Phases 4-7 — Processing the memory to an adaptive resolution
• Phase 8 — Evaluating treatment results

How Can It Help Our Community?

As reported by the U.S. Census Bureau, Jacksonville’s veteran population reached approximately 78,558 veterans as of 2019 — and has likely increased in the last several years. Additionally, In 2019 the 2021 National Veteran Suicide Prevention Annual Report detailed the rising rate of suicide among veterans: approximately 17.2 per day.

But the veterans themselves are not the only ones to personally suffer as a result of such trauma. In fact, in 2018, the Defense Department released its inaugural study on both suicide rates and the overall mental health status of military families; namely, the veterans’ spouses and dependents.

Consequently, EMDR may help deter suicides within the Jacksonville community — both in terms of the veterans and their families, the likes of which are spread widely across Northeast Florida.

And if you still maintain any doubt, you can turn to the government itself for assurance:

“In 2004, the Department of Defense/Department of Veterans Affairs Practice Guidelines have placed EMDR in the highest category, recommended for all trauma populations at all times,” according to the EMDR Institute.

What Is Mad Men Marketing Doing?

Throughout the month of May, Mad Men Marketing will display a series of blinking lights in its windows in order to simulate the bilateral eye movements associated with EMDR.

The agency will also be offering a series of social media posts and YouTube videos meant to educate the local community about what EMDR is, how trauma impacts the community itself, and how one may move through the different stages of the emotional recovery journey.

Otherwise, if you know a veteran who is struggling, we encourage you to call the Veterans Crisis Hotline at 800-273-8255.

If you know a non-veteran individual who is struggling, please consider contacting the National Suicide Prevention Lifeline at 800-273-8255.

Reconciling Jingoistic Tendencies

Globally, many other countries work faster, longer, more cheaply, and take greater pride in their work than we do.  If we can look beyond our own self-entitled way of thinking, perhaps we can improve our metrics concerning GDP per capita, quality of life, income disparity, and many others.  People used to take so much pride in the goods that were manufactured in the USA, but it seems very short-sighted to still live by that model.  If you are a manufacturer, you need people that can meet deadlines cheaply and reliably.  Toyota is successful here, in part, due to our extraordinarily high labor costs in automotive manufacturing (due in part to unions).  The textile industry invariably favors Southeast Asia because they can manufacture quality goods and ship them overseas more cheaply than we can even produce them.  

These cost-cutting measures and outsourcing are GOOD.  It allows American entrepreneurs to thrive where they would otherwise flounder by keeping production costs low.  It also allows small businesses and corporations to build international relationships and share their product on a global scale simply by exposing the people who create your product to something that isn't often seen abroad.  If all labor was granted to American employees, we would be hindering market equilibrium and trying to control something that's beyond our means.

 We have become a service industry and a country of innovators.  We're the idea people.  We have reached for the next rung of the ladder of the economic hierarchy, and it's strange to hear people crave regression.  We must not get complacent, and we mustn't falsely assert that protectionist measures will liberate us from the shackles of the free market.  

A Splash Of Color

We just wrapped up the second in a series of 9 artists completing their artwork on designated portions of the automobile.  That means 7 more local artists will be given the opportunity to render absolutely anything they would like on a mobile canvas.  During next year's One Spark, the car will be raffled off and the artists' work will be showcased to the masses, with all proceeds being split evenly among the 9 artists.  If you haven't seen the artists in action, I would encourage you to come out to Art Walk next time and experience the live music, crowds, and libations surrounding this evolving piece of modern art.  The artists have a limited amount of time to finish their work, so it's very fast-paced and exciting to see things take shape right in front of your eyes.  The event happens right in front of Mad Men Marketing on 111 E. Bay St. in downtown Jacksonville at what has been collectively dubbed “The Elbow”.