Mad Men(tal Health Awareness) and the Military Community: The Details Behind the Agency’s 2022 Initiative

Category: Initiatives • May 1, 2022

No one is immune to the potential havoc poor mental health can wreak, albeit some are more likely than others to develop such conditions over time. In particular, military veterans and their families are susceptible to these challenges, making the Jacksonville community especially prone to mental health-related struggles.

Thus, as the National Mental Health Awareness Month theme for 2022 is “Together for Mental Health,” Mad Men Marketing decided it was time to advocate for local military families by raising awareness about EMDR.

What is EMDR?

“Eye Movement Desensitization and Reprocessing (EMDR) therapy is an extensively researched, effective psychotherapy method proven to help people recover from trauma and other distressing life experiences, including PTSD, anxiety, depression, and panic disorders,” the EMDR International Association explains.

Moreover, this therapeutic approach is recognized for its efficacy by such organizations as:

  • The American Psychiatric Association
  • The American Psychological Association
  • The World Health Organization
  • The International Society for Traumatic Stress Studies
  • And more

EMDR is executed using a combined method of memory recall and bilateral stimulation. Most often, this stimulation is accomplished through horizontal eye movements. Thus, the patient can experience desensitization to disturbing or traumatic thoughts and memory patterns.

According to the American Psychological Association (APA), EMDR treatment consists of the eight following phases:

  • Phase 1 — History-taking
  • Phase 2 — Preparing the client
  • Phase 3 — Assessing the target memory
  • Phases 4-7 — Processing the memory to an adaptive resolution
  • Phase 8 — Evaluating treatment results

How Can It Help Our Community?

As reported by the U.S. Census Bureau, Jacksonville’s veteran population reached approximately 78,558 veterans as of 2019 — and has likely increased in the last several years. Additionally, In 2019 the 2021 National Veteran Suicide Prevention Annual Report detailed the rising rate of suicide among veterans: approximately 17.2 per day.

But the veterans themselves are not the only ones to personally suffer as a result of such trauma. In fact, in 2018, the Defense Department released its inaugural study on both suicide rates and the overall mental health status of military families; namely, the veterans’ spouses and dependents.

Consequently, EMDR may help deter suicides within the Jacksonville community — both in terms of the veterans and their families, the likes of which are spread widely across Northeast Florida.

And if you still maintain any doubt, you can turn to the government itself for assurance:

“In 2004, the Department of Defense/Department of Veterans Affairs Practice Guidelines have placed EMDR in the highest category, recommended for all trauma populations at all times,” according to the EMDR Institute.

What Is Mad Men Marketing Doing?

Throughout the month of May, Mad Men Marketing will display a series of blinking lights in its windows in order to simulate the bilateral eye movements associated with EMDR.

The agency will also be offering a series of social media posts and YouTube videos meant to educate the local community about what EMDR is, how trauma impacts the community itself, and how one may move through the different stages of the emotional recovery journey.

Otherwise, if you know a veteran who is struggling, we encourage you to call the Veterans Crisis Hotline at 800-273-8255.

If you know a non-veteran individual who is struggling, please consider contacting the National Suicide Prevention Lifeline at 800-273-8255.

Reconciling Jingoistic Tendencies

Globally, many other countries work faster, longer, more cheaply, and take greater pride in their work than we do.  If we can look beyond our own self-entitled way of thinking, perhaps we can improve our metrics concerning GDP per capita, quality of life, income disparity, and many others.  People used to take so much pride in the goods that were manufactured in the USA, but it seems very short-sighted to still live by that model.  If you are a manufacturer, you need people that can meet deadlines cheaply and reliably.  Toyota is successful here, in part, due to our extraordinarily high labor costs in automotive manufacturing (due in part to unions).  The textile industry invariably favors Southeast Asia because they can manufacture quality goods and ship them overseas more cheaply than we can even produce them.  

These cost-cutting measures and outsourcing are GOOD.  It allows American entrepreneurs to thrive where they would otherwise flounder by keeping production costs low.  It also allows small businesses and corporations to build international relationships and share their product on a global scale simply by exposing the people who create your product to something that isn't often seen abroad.  If all labor was granted to American employees, we would be hindering market equilibrium and trying to control something that's beyond our means.

 We have become a service industry and a country of innovators.  We're the idea people.  We have reached for the next rung of the ladder of the economic hierarchy, and it's strange to hear people crave regression.  We must not get complacent, and we mustn't falsely assert that protectionist measures will liberate us from the shackles of the free market.  

A Splash Of Color

We just wrapped up the second in a series of 9 artists completing their artwork on designated portions of the automobile.  That means 7 more local artists will be given the opportunity to render absolutely anything they would like on a mobile canvas.  During next year's One Spark, the car will be raffled off and the artists' work will be showcased to the masses, with all proceeds being split evenly among the 9 artists.  If you haven't seen the artists in action, I would encourage you to come out to Art Walk next time and experience the live music, crowds, and libations surrounding this evolving piece of modern art.  The artists have a limited amount of time to finish their work, so it's very fast-paced and exciting to see things take shape right in front of your eyes.  The event happens right in front of Mad Men Marketing on 111 E. Bay St. in downtown Jacksonville at what has been collectively dubbed “The Elbow”.  

Mad Men Marketing Expanding Presence in Jacksonville

Category: Agency News,Jacksonville Ad Agency • September 17, 2013

The Committee will bring together DVI Board members, partners and staff with the hope of helping  DVI continue to promote Downtown Jacksonville’s many assets. The plan is to address current misconceptions and help advocate further improvements, so the forward momentum DVI has already ignited in this fine city of ours continues to burn!  

It is an absolute honor to have a presence on the inaugural committee.  There has always been a lot of pride in downtown, and now it's time to capitalize on that and collaborate with some of the city's finest minds to generate the kind of buzz that's worthy of the Bold City.  

New Fall Season Changes Media Buying

New fall shows, mean new ratings.  New ratings mean new places to spend your money and a new audience to see your product or service.  The new fall season will definitely shake up prime time, although I don't foresee CBS relinquishing the cobra clutch they have on Thursday nights.  I encourage everyone to get excited, step out of your box, and break with the norm a little.  You might be glad you did.  

For those of you who advertise, rest assured that Mad Men Marketing will be their every step of the way, monitoring viewing habits with NSA-like precision, down to what people DVR.  We are the only agency in the market to implement Rentrak, a service that gives us an extensive breakdown of what viewers watch based on innumerable sub-categories and demographics.  While Nielsen utilizes an archaic journal-entry style system with less than a thousand people in the Jacksonville market participating (less than 1/8 of one percent), Rentrak uses 68,000 set top boxes that you're already using to gather data (roughly 8 percent).  This is what sets us apart among agencies, being well-informed of where to spend YOUR money on advertising and being ahead of the curve with a research-oriented approach.