Reconciling Jingoistic Tendencies
Globally, many other countries work faster, longer, more cheaply, and take greater pride in their work than we do. If we can look beyond our own self-entitled way of thinking, perhaps we can improve our metrics concerning GDP per capita, quality of life, income disparity, and many others. People used to take so much pride in the goods that were manufactured in the USA, but it seems very short-sighted to still live by that model. If you are a manufacturer, you need people that can meet deadlines cheaply and reliably. Toyota is successful here, in part, due to our extraordinarily high labor costs in automotive manufacturing (due in part to unions). The textile industry invariably favors Southeast Asia because they can manufacture quality goods and ship them overseas more cheaply than we can even produce them.
These cost-cutting measures and outsourcing are GOOD. It allows American entrepreneurs to thrive where they would otherwise flounder by keeping production costs low. It also allows small businesses and corporations to build international relationships and share their product on a global scale simply by exposing the people who create your product to something that isn't often seen abroad. If all labor was granted to American employees, we would be hindering market equilibrium and trying to control something that's beyond our means.
We have become a service industry and a country of innovators. We're the idea people. We have reached for the next rung of the ladder of the economic hierarchy, and it's strange to hear people crave regression. We must not get complacent, and we mustn't falsely assert that protectionist measures will liberate us from the shackles of the free market.
A Splash Of Color
We just wrapped up the second in a series of 9 artists completing their artwork on designated portions of the automobile. That means 7 more local artists will be given the opportunity to render absolutely anything they would like on a mobile canvas. During next year's One Spark, the car will be raffled off and the artists' work will be showcased to the masses, with all proceeds being split evenly among the 9 artists. If you haven't seen the artists in action, I would encourage you to come out to Art Walk next time and experience the live music, crowds, and libations surrounding this evolving piece of modern art. The artists have a limited amount of time to finish their work, so it's very fast-paced and exciting to see things take shape right in front of your eyes. The event happens right in front of Mad Men Marketing on 111 E. Bay St. in downtown Jacksonville at what has been collectively dubbed “The Elbow”.
Mad Men Marketing Expanding Presence in Jacksonville
The Committee will bring together DVI Board members, partners and staff with the hope of helping DVI continue to promote Downtown Jacksonville’s many assets. The plan is to address current misconceptions and help advocate further improvements, so the forward momentum DVI has already ignited in this fine city of ours continues to burn!
It is an absolute honor to have a presence on the inaugural committee. There has always been a lot of pride in downtown, and now it's time to capitalize on that and collaborate with some of the city's finest minds to generate the kind of buzz that's worthy of the Bold City.
New Fall Season Changes Media Buying
New fall shows, mean new ratings. New ratings mean new places to spend your money and a new audience to see your product or service. The new fall season will definitely shake up prime time, although I don't foresee CBS relinquishing the cobra clutch they have on Thursday nights. I encourage everyone to get excited, step out of your box, and break with the norm a little. You might be glad you did.
For those of you who advertise, rest assured that Mad Men Marketing will be their every step of the way, monitoring viewing habits with NSA-like precision, down to what people DVR. We are the only agency in the market to implement Rentrak, a service that gives us an extensive breakdown of what viewers watch based on innumerable sub-categories and demographics. While Nielsen utilizes an archaic journal-entry style system with less than a thousand people in the Jacksonville market participating (less than 1/8 of one percent), Rentrak uses 68,000 set top boxes that you're already using to gather data (roughly 8 percent). This is what sets us apart among agencies, being well-informed of where to spend YOUR money on advertising and being ahead of the curve with a research-oriented approach.
All Hop’d Up On Craft Brew
Each Friday, we will choose a new local brewery to patronize and sample their wares. Today, Friday the 13th, the crew joins Aardwolf and the “wolfpack” to sample their 4 new offerings. I'm especially excited to get my hands on the Belgian Pale Ale. It's important to support local businesses for Mad Men Marketing, but aside from that, local brewers offer more robust flavors that cater to beer connoisseurs and casual drinkers alike. Many of these local pubs also offer a fair amount of fun, such as the game room with the over-sized Jenga pieces at Green Room or playing cards at Intuition. Since many of these places also don't serve food, they invite you to order from other local vendors and bring your food with you. We can't wait to get started!
**(Mad Men Marketing encourages you to drink responsibly)