Our Top 5 Recommended Resources for Women-Owned Businesses
The time to finalize our New Year’s resolutions has arrived and — regardless of whether you’re an aspiring female entrepreneur or the existing owner of a women-led business — we’re willing to bet your bottom line is a part of the big picture. What’s more, we want to see you thrive. That’s why, if you’ve found yourself on the hunt...
Introducing Mad Men’s New Line-Up of Production Equipment and Technology
This year, Christmas came a little early to our production department. If you’re curious to learn more about our enhanced capabilities and newest tech, simply read on and we’ll walk you through our newest set-up: [caption id="attachment_5795" align="aligncenter" width="225"] Several pieces of production equipment stand in front of a wall bearing the Mad Men Marketing logo[/caption] Camera: Sony a7rIV With...
Small Business Saturday: S.H.E. Matters — And It Is Her Business.
Let us ask you a question: Do you observe and support Small Business Saturday? More importantly, how many women-owned businesses do you try to support on this day? As we end our Thanksgiving feasts with Black Friday hot on our heels, our shopping lists are only bound to grow. And as you shop local, you should also shop women-owned. If...
Kia’s Confusing Logo
When it comes to design, the importance of typography can’t be overstated. It can contribute to brand recognition, info hierarchy, and overall legibility. For those who aren’t familiar with the term “typography”, it’s the strategic arrangement of type in order to make written language readable and visually appealing. In graphic design, typography’s two main purposes are to: Communicate a message...
5 Pillars of Branding
What Are Brand Pillars? Brand Pillars are a set of principles businesses can use to define their unique position in their industry. These “pillars” are broken up into five categories and define the company’s brand as well as how it sets itself apart from its competitors. Seems simple, right? Well, a business’s brand can be a lot more complex than...