5 Pillars of Branding
What Are Brand Pillars? Brand Pillars are a set of principles businesses can use to define their unique position in their industry. These “pillars” are broken up into five categories and define the company’s brand as well as how it sets itself apart from its competitors. Seems simple, right? Well, a business’s brand can be a lot more complex than...
Now You’re Just Somebody that S.H.E. Used to Know: Exploring “The Great Breakup”
We’re sure you’re acquainted with the term, “The Great Resignation.” Occurring in tandem with the COVID-19 pandemic over the last couple of years, the national workforce witnessed an onslaught of employees jumping ship in favor of better opportunities, work-life balance, and greener pastures altogether. But what if we told you that it was a little more nuanced than that? Specifically,...
Meditation Madness: Welcome, Tranquility!
By: Kandi Mensing, Mad Men Marketing Vibe Curator Everyone deals with anxiety from time to time. You are not alone in the pursuit of peace and tranquility. With so many of us looking for ways to cope with emotional turmoil, meditation is a wonderful tool. Tools like meditation practices can help keep us calm and support a sense of balance...
Just Do It: Write a Powerful Tagline
You want the name of your business to be on everyone’s lips. But, what if it wasn’t your name that everyone knew, but a short sentence that conveys your mission in a fun way? We won’t beat around the bush. We’re talking taglines. If you’re in the process of brainstorming a tagline or have yet to figure out how to...
S.H.E. Matters and is Invaluable to Our Economy
In case you didn’t know, the month of September is National Women’s Small Business Month. Thus, in honor of this month’s observance, we wanted to take a moment to shine a light on how women pave their own financial paths and generate a lasting impact on our nation’s economy. After all, it’s not just that S.H.E. Matters today, it’s that...