Agency News

Introducing Mad Men’s New Line-Up of Production Equipment and Technology

This year, Christmas came a little early to our production department.

If you’re curious to learn more about our enhanced capabilities and newest tech, simply read on and we’ll walk you through our newest set-up:

Several pieces of production equipment stand in front of a wall bearing the Mad Men Marketing logo
Several pieces of production equipment stand in front of a wall bearing the Mad Men Marketing logo

Camera: Sony a7rIV

With a BSI-CMOS sensor that produces 60.2MP images, Sony’s Alpha 7R IV can shoot up to 10 frames per second… even with full autofocus turned on. And we definitely liked the sound of that.

Additionally, as Sony’s 4th-generation version of its high-resolution full-frame mirrorless camera, this technology features…

  • 5.76M dot OLED viewfinder
  • 4Kp30 video
  • High ISO performance
  • Real-Time Eye AF tracking
  • And more


Audio: RØDE Wireless Go II Lav Mics

Referred to by RØDE itself as “the world’s smallest and first truly wireless microphone,” these sleek and compact lav mics boast both a dual channel receiver and two transmitters each.

You could say we’re pretty happy to have this equipment, which features…

  • Universal compatibility with cameras, mobile devices, and computers
  • 3.5mm TRS analog output and microphone input
  • Twist-and-lock furry windshields
  • A transmission range of 200m (line of sight)
  • And more


Slider: Edelkrone SliderONE

Offering the best of both portability and power all in one, this slider isn’t just capable of a backlash-free performance — therefore making it VFX and macro-ready — but it’s also wirelessly controlled through an app.

Let us wax poetic about a few more of its features…

  • A horizontal load capacity of 20 lbs and vertical load capacity of 5 lbs
  • Can attach to any ball head or fluid head with its 3/8” mounting screw
  • ​​Is built to last, as it was designed with 100% CNC machined aluminum and stainless steel components
  • Has a maximum speed of 0.52 in/sec
  • And more


Jib: Edelkrone JibONE

We wanted the world’s most compact and motorized jib. So we got it. Capable of sitting in a team member’s backpack, the JibONE is only 24 in., albeit it offers 50 cm of vertical or horizontal camera travel when fully extended.

But we also love that the app-controlled JibONE…

  • Can be mounted on any tripod with its 3/8”-16 mounting port
  • Can be turned into a 2-axis system that controls both horizontal and vertical motions simultaneously
  • Can easily carry up to 11 lb camera setups and comes with counterbalances
  • Has the ability to flip the carrying plate so that a camera head may be mounted upside-down
  • And more


Stabilizer: Ronin S

It’s smooth, it’s sleek, it’s easy to use, and it brings us joy. Really, what more could we ask for in a gimbal? Well, besides its ergonomic grip and integrated follow-focus knob, at least.

Simple: these features…

  • 3-axis motorized gimbal head
  • Auto-tune feature for quick gimbal calibration
  • 8 lb load capacity
  • Fully configurable via app
  • 12-hour battery life
  • And more


Lights: GVM RGB LED Video Lighting Kit 

Perfect for quickly adjusting any of our shoots that require different settings, this efficient and comprehensive kit features 3200 to 5600K plus RGB control, 0 to 100% dimming control, and a beam angle of 120°.

Additionally, this kit comes with…

  • Two 800D-RGB panels with barn doors
  • Two soft diffusers
  • Two AC adapters
  • Two 7’ light stands
  • And more


Drone: DJI Mavic 2

DJI reportedly dreamed of designing a drone that existed where “engineering, technology, and the needs of the aerial photographer converge,” and they certainly achieved as much when the created the DJI Mavic 2.

After all, this drone features…

  • Omnidirectional obstacle avoidance sensors
  • Hasselblad L1D-20c camera
  • 4K video resolution
  • A 1080p live video feed
  • Is foldable and compact
  • And more


Tripod: Manfrotto 502AH

“Features variable fluid drag system for pan and tilt movements.” Ah, now that’s what we’re talking about when it comes to a tripod. But it doesn’t stop there, of course.

In fact, our newest tripod also…

  • Has a maximum capacity of 22 lbs
  • Has a counterbalance that supports 8.8 lbs
  • Features 3/8” Easy Link attachment points for an external monitor or other accessories
  • Includes pan bar and sliding plate
  • And more


But what does all this new tech mean for you? Well, that’s easy: it means we’re able to produce content even more efficiently at an even higher quality than before.

After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them. And let’s not forget that the visual appeal of photography and videography are key in achieving this interaction.

So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!