Team Take: Mo’s Take on the 2023 Super Bowl Ads (By Mo)
The Super Bowl ads are like the Grammy’s to those of us in the advertising industry. For $7 million per 30 seconds and a whole year to produce it, we see the best of the best during the big game. So, how did 2023 fare? While there was no “Hey kid, catch” (Hey Kid, Catch | Mean Joe Greene for...
Team Take: Dunking on Dunkin’ — Brand Reaches a New JLO with Has-Ben Casting (By Brian)
Last night during the Rihanna concert, a number of high-profile advertisements were shown. Of these, there were great ones (Will Ferrel in Bridgerton, m&m’s with clams) and lame ones (Will Ferrel in Stranger Things, the Tubi Bunny), and weird ones (Adam Driver saying website until it didn’t sound like a real word anymore). But there was only one with Bennifer....
Team Take: Mayonnaise with a Mission — Hellman’s 2023 Super Bowl Ad (By Sam)
We need to do a better job at making taste, not waste. At least, that’s what Hellmann’s promoted during its 2023 Super Bowl Commercial, featuring Brie Larson, Jon Hamm, and Pete Davidson. Of course, every year the commercials themselves are considered a major part of the Super Bowl event, particularly with the sense of humor that is invariably infused into...
S.H.E. Matters: Breaking Down the Boys’ Club That is Construction
As the construction industry continues to be one of the most male-dominated fields in America, it is becoming increasingly important to address issues of gender inequality and promote diversity within this field. Despite efforts over the years, women still make up a small percentage of workers in construction and face a considerable wage gap compared to their male counterparts. Let’s...
Mad Men Marketing’s Array of 2022 Awards
We don’t like to brag, but… well, actually, scratch that. Maybe we do like to brag. Just a little, at least. After all, our team worked hard throughout 2022 and we’re proud! Why wouldn’t we want to show off all of that effort and talent? That’s why we’re here today with a rundown of the different awards the Mad Men...