This year, Mad Men Marketing was given the opportunity to team up with the highly respected community of Beaches Habitat for Humanity. This partnership began just in time to help Beaches Habitat more than double their net proceeds at their 9th Annual Beach Bash.
The team at Mad Men helped Beaches Habitat by designing the logo for the event, create and print the invitations, design and place advertising for the event, and help with various other promotional efforts around town. The event was even more special this year, as Beaches Habitat announced their partnership with Wounded Warrior Project (WWP), providing housing for veterans who were injured during their service in the Iraq and Afghanistan Wars.
This year’s family, the first family from WWP to receive a house from any Habitat for Humanity affiliation, was Sgt. Ryan and Gena Smith, along with their son Aiden. To recognize this new partnership and honor the Smith family, Mad Men Marketing also created a seven minute video announcing this partnership – detailing Beaches Habitat as an organization that helps thousands of families in our community – concluding with an interview of the Smith family, chronicling their strengths through immeasurable hardships faced during their young marriage.
The success of the full-scale marketing campaign enabled Beaches Habitat for Humanity to nearly double their attendance at the Beach Bash event from 250 guests in 2011 to an estimated 400 in 2012. In addition to record attendance, net proceeds of the event came to just shy of $100,000 – which is also the record for Habitat for Humanity since beginning the Beach Bash event nine years ago.
Mad Men Marketing is very pleased to have the opportunity to help raise awareness for such a generous and heartfelt organization. We look forward to continued success for their upcoming events in 2013.