Yahoo! or Yahoo -_-
It has been recently reported that Yahoo is interested in acquiring BrightRoll (a company whose platform specializes in the management and automation of video advertising campaigns) to the tune of ~$700 million. While this looks good on paper, the true nature of this acquisition is not so cut & dry. The benefits that BrightRoll could immediately provide to Yahoo are...
Mobilizing Marketing: The Shift to Mobile Ads
Clearly, mobile ads are the future. Like, the very near future. Maybe by 3:30 today. Utilizing mobile advertising potential to its maximum involves real-time marketing savvy and ubiquitous access to the demos that you are trying to reach. Mobile advertising allows for both. Whether its through social media or direct email/text, companies can use mobile ads to get their products...
Isn’t It Ironic….Don’t Cha’ Think?
Cadillac was founded in 1902 in Detroit. Wonder where the Cadillac name comes from? The founder of Cadillac, Henry Leland, decided to name his auto brand after the founder of Detroit, Antoine Laumet de La Mothe, sieur de Cadillac (quite a mouthful isn't it?). The Cadillac emblem is even meant to resemble his coat of arms! So, why would a...
Tradition vs Evolution: Go Team….Go?
Many top-tier Div. I football programs fund the bulk of their entire university athletic departments, or at least support athletic programs at their schools that cannot or would not be able to support themselves otherwise. They often bring a significant amount of business to the towns that host their games as well. The impact is especially great in...
Millennial Generation. Who are they?
Clients right now are not really focused on the millennial generation - DEMO: adults born after 1980. The truth is, should companies start looking to a long term brand shift, that positions them better with millennials? As a millennial myself, I would tend to lean towards...who can really say at this point. Why are we defining a generation's future buying...