OINKs, DINKs, and WOOFs
During my musings about who thrives in the contemporary economic landscape, I was reminded of several acronyms. I've isolated these 3 as a few of the top categories that generally succeed, financially speaking. Not surprisingly, those who are more career-oriented instead of family oriented generally fair better than those who have children. OINKs= One Income No Kids; DINKs= Dual Income...
What is a mega-brand?
I was reading an article on Ad Age when I stumbled across an interesting artcile about "mega-brands". What classified a company as a mega-brand? According to the article it is simple - they spend a TON of money. And. They spend a TON of money. Oh and. They spend a LOT of money. Sitting at the apex of the list, living...
Jacksonville Running Company Prepares MMM for 5K
If you have ever been athletic in any capacity whatsoever, running is more than likely the hallmark of your sport. If it's not, it's undoubtedly the cornerstone of any kind of conditioning program you may have been a part of. I, myself (along with JD and Justin), have backrounds as athletes in our collective pasts, but any athlete invariably encounters...
Buying Media in Jacksonville
I have discussed in the past, the need for an experienced agency when buying media. There is much to consider when you buy TV for example. Do you what PUT is? How about HUT? Does it really matter? How can we better understand the market and how to buy our target demos if we are ill informed? I always feel...
50 Shades Of The Grey Market
A black market is simply illegal. It could be that the goods themselves are illegal or it could be that the goods are associated with tariffs that the seller does not wish to pay. Think of the black market as drug and arms trade. Meanwhile, the GREY market (or parallel market if you prefer) is a market price set by...