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Mad Men Marketing Looking to Hire

An Account Strategist is responsible for the initiation and execution of the company’s business development strategy.  He or she will be responsible for identifying new business opportunities, generating new leads, learning about a potential client’s needs, educating prospects about the agency, closing sales, and taking care of the day-to-day workings of accounts – including estimating and project management.

Our ideal candidate must be self motivated – with a positive attitude, and have the desire and ability to focus on growing new and current business.  The position is suited to an individual who is “sales driven” and who can utilize his or her exceptional skills to produce effective and successful results.

Main Duties:
– Lead generation, cold calling, and getting appointments
– Develop new business relationships and grow current accounts to generate income for the company
– Present to potential clients through: direct communication in face-to-face meetings, telephone calls, and e-mails
– Actively and successfully manage the sales process: lead generation, credentials pitch, asking questions, solution pitch, negotiation, close, and delegate further tasks to internal departments
– Self-management of time and individual responsibility for new business. Support by management and staff is available for pitches and strategies
– Managing and maintaining a pipeline and ensuring all sales administration is current
– Effectively interact with other departments

Key Accountabilities:
– Establish contact with Company Directors/Marketing Managers utilizing existing or self-generated leads
– Develop and promote sound working relationships with all external customers in order to promote the company and enhance business awareness
– Develop and maintain positive relationships with agency account and creative teams

Requirements:
– 4 year degree from an accredited university
– 1-2 years of sales experience
– A positive and determined approach to researching and analyzing new business opportunities (with new and current business)
– Travel. You will be expected to spend 80% of your time out of the office in meetings.
– Valid drivers license

Desired Attributes:
– Ability to use initiative and pay close attention to detail
– Capable of hands-on problem solving, with the ability to generate ideas and solutions
– Ability to cope with competing demands and to prioritize tasks
– Strong communication skills in all forms, including written, oral, e-mail, telephone and presentation
– Excellent organizational and time management skills
– Capable of working independently with individual responsibility

EXPERTISE
Mad Men is a B2B and Business to Consumer marketing agency with expertise in consumer driven campaigns for all types of media.

ESSENCE
We empower consumer driven brands. It’s simple. We take a company’s mission statement. Strip it down to its essence. Make it speak to the consumer. And sell. You take credit for the smashing results.

NEW
Since 2008, we have the advantage of being new to the market, contributing fresh ideas to a dried up industry, with a small efficient team to produce excellent results.

ACCESSIBILITY
Mad Men headquarters is in Jacksonville, FL – In the heart of the downtown district.

Jacksonville-based Mad Men Marketing, is a privately held company servicing Jacksonville, the St. Louis area, Nashville and NYC.  The company is a Full-Service marketing firm providing a variety of specialties based on client needs locally, regionally, nationally and internationally; offering interactive creative ideas, with consumer-driven branding; all incorporated through the three types of media services using our specific capabilities to get the job done.  Additional information about Mad Men Marketing may be found on the Internet at www.madmenmarketinginc.com.

Contact:
J.D. Blair
President/Client Services
904-355-1766
jdblair@madmenmarketinginc.com

MMM Helps Beach Bash Create a Splash!

This year, Mad Men Marketing was given the opportunity to team up with the highly respected community of Beaches Habitat for Humanity.  This partnership began just in time to help Beaches Habitat more than double their net proceeds at their 9th Annual Beach Bash.

The team at Mad Men helped Beaches Habitat by designing the logo for the event, create and print the invitations, design and place advertising for the event, and help with various other promotional efforts around town.  The event was even more special this year, as Beaches Habitat announced their partnership with Wounded Warrior Project (WWP), providing housing for veterans who were injured during their service in the Iraq and Afghanistan Wars.

This year’s family, the first family from WWP to receive a house from any Habitat for Humanity affiliation, was Sgt. Ryan and Gena Smith, along with their son Aiden.  To recognize this new partnership and honor the Smith family, Mad Men Marketing also created a seven minute video announcing this partnership – detailing Beaches Habitat as an organization that helps thousands of families in our community – concluding with an interview of the Smith family, chronicling their strengths through immeasurable hardships faced during their young marriage.

The success of the full-scale marketing campaign enabled Beaches Habitat for Humanity to nearly double their attendance at the Beach Bash event from 250 guests in 2011 to an estimated 400 in 2012.  In addition to record attendance, net proceeds of the event came to just shy of $100,000 – which is also the record for Habitat for Humanity since beginning the Beach Bash event nine years ago.

Mad Men Marketing is very pleased to have the opportunity to help raise awareness for such a generous and heartfelt organization. We look forward to continued success for their upcoming events in 2013.

Mad Men Marketing to Participate in Park(ing) Day!

We plan to convert one of the metered parking space in front of our 111 E. Bay Street location in Downtown Jacksonville into a living room area in order to play a DVD series marathon of the AMC Drama Mad Men, and invite the passing public to take a seat and enjoy.  We are excited to take part in this national movement to transform regular parking spots, even if only for one day, into public spaces, so that anyone can come by and relax in a formerly hectic environment, for free.

Park(ing) Day will be held in Downtown Jacksonville on Friday, September 21st from 10am – 5pm.

For those of you who don't know much about Park(ing) Day, here's a brief description taken directly from the website parkingday.org:

Providing temporary public open space . . . one parking spot at time.

PARK(ing) Day is a annual open-source global event where citizens, artists and activists collaborate to temporarily transform metered parking spaces into “PARK(ing)” spaces: temporary public places. The project began in 2005 when Rebar, a San Francisco art and design studio, converted a single metered parking space into a temporary public park in downtown San Francisco. Since 2005, PARK(ing) Day has evolved into a global movement, with organizations and individuals (operating independently of Rebar but following an established set of guidelines) creating new forms of temporary public space in urban contexts around the world.

The mission of PARK(ing) Day is to call attention to the need for more open urban space, to generate critical debate around how public space is created and allocated, and to improve the quality of urban human habitat … at least until the meter runs out!

So, come join us, take the load off and spend your lunch hour, break time, or walk about…  watching a great TV program in the privacy of your very own public parking space living room!

Mad Men Marketing Making Moves to Downtown

We could not be happier to make this announcement, as it has been our goal since we started this company to end up downtown – and after outgrowing our current offices back in January, the time is finally upon us!  We will inhabit a portion of the Holmes Building which faces E. Bay Street, which is significantly larger than our current offices.  This move was very strategic to the expansion efforts of our company and acquiring a larger space will ensure our future growth and success.

What makes this opportunity even more exciting, is the fact that the revitalization of downtown is a personal goal of mine, so not only will we now be down there, but we are also now able to directly contribute to bringing commerce back downtown.  Hopefully through our excitement and involvement in downtown activities, we can help continue the trend and bring more businesses to the area!

We truly couldn't be happier and look forward to seeing you all – Downtown!

“Just listen to the music of the traffic in the city… Linger on the sidewalk where the neon signs are pretty… How can you lose..?  The lights are much brighter there, you can forget all your troubles, forget all your cares, and go Downtown! ”  😉

Mobile Advertising is Taking Over

Where do you spend your ad dollars? With online usage jumping through the roof the past couple years, advertisers now have to consider this as a means of advertising. After reading an article by Richard Ting on theAtlantic.com I thought about these changes to the advertising world, and was able to put some numbers to it. People are now spending about 10% of their media time on their smartphones, but only 1% of ad-dollars is being spent on mobile ads. To compare this to what is spent on print, people spend 7% of their media time with print, but 25% of ad-dollars are being spent here. Just looking at these numbers, we can see a problem. As we know, print has been on its way out, not only because of the mobile web, but because of the web in general. But these numbers would make you think it hasn't gone anywhere.

More than 2/3 of the time spent on a mobile phone is now used for something other than talking. Mobile is making moves to surpass TV as their main source of entertainment (not to mention that you can now watch some forms of TV on your smartphone).  This is the way entertainment is headed and advertising has to move with it.

Spending on the mobile web has gotten much easier. As stated earlier, it isn't just ads on mobile sites anymore, its in between a round of Words with Friends, in between songs on Pandora, and of course there's Facebook. Not to mention, this is still just the early years as far as smart phones and mobile web, we have a long way to go. So, if you haven't already jumped on the bandwagon, now might be a good time to try.