Mad Men Marketing Expanding Presence in Jacksonville
The Committee will bring together DVI Board members, partners and staff with the hope of helping DVI continue to promote Downtown Jacksonville’s many assets. The plan is to address current misconceptions and help advocate further improvements, so the forward momentum DVI has already ignited in this fine city of ours continues to burn!
It is an absolute honor to have a presence on the inaugural committee. There has always been a lot of pride in downtown, and now it's time to capitalize on that and collaborate with some of the city's finest minds to generate the kind of buzz that's worthy of the Bold City.
New Fall Season Changes Media Buying
New fall shows, mean new ratings. New ratings mean new places to spend your money and a new audience to see your product or service. The new fall season will definitely shake up prime time, although I don't foresee CBS relinquishing the cobra clutch they have on Thursday nights. I encourage everyone to get excited, step out of your box, and break with the norm a little. You might be glad you did.
For those of you who advertise, rest assured that Mad Men Marketing will be their every step of the way, monitoring viewing habits with NSA-like precision, down to what people DVR. We are the only agency in the market to implement Rentrak, a service that gives us an extensive breakdown of what viewers watch based on innumerable sub-categories and demographics. While Nielsen utilizes an archaic journal-entry style system with less than a thousand people in the Jacksonville market participating (less than 1/8 of one percent), Rentrak uses 68,000 set top boxes that you're already using to gather data (roughly 8 percent). This is what sets us apart among agencies, being well-informed of where to spend YOUR money on advertising and being ahead of the curve with a research-oriented approach.
All Hop’d Up On Craft Brew
Each Friday, we will choose a new local brewery to patronize and sample their wares. Today, Friday the 13th, the crew joins Aardwolf and the “wolfpack” to sample their 4 new offerings. I'm especially excited to get my hands on the Belgian Pale Ale. It's important to support local businesses for Mad Men Marketing, but aside from that, local brewers offer more robust flavors that cater to beer connoisseurs and casual drinkers alike. Many of these local pubs also offer a fair amount of fun, such as the game room with the over-sized Jenga pieces at Green Room or playing cards at Intuition. Since many of these places also don't serve food, they invite you to order from other local vendors and bring your food with you. We can't wait to get started!
**(Mad Men Marketing encourages you to drink responsibly)
The Highly Controversial Blog That Mentions Syria
Investors are very cautious, more accurately put, they're probably straddling the line between prudent caution and paranoia. The growing concerns about a multi-national force becoming entangled in a region that has demonstrated continued and unrelenting civil turmoil only serves to further perpetuate the financial instability as it pertains to the S&P 500, and the DOW. Moreover, as one country goes, so does the rest of the world.
In the recent past, Greece was in financial jeopardy and although a relatively insignificant player in the global economy when you consider heavy hitters like the U.S., France, India, Brazil, China, etc…, it had immediate ramifications that resounded across the world due to the interconnectivity of economic interests and Greece's proclivity toward nationalistic pride and threats to break with the Euro.
I would expect AT LEAST that kind of impact on the world market as resources are re-allocated to quell the disturbance in Syria. These are uncertain times and uncertainty can lead to panic, especially by those who are expected to lead us economically because they tend to protect their own interests first. So in the best interest of fear-mongering, strap on your kevlar vest, continue to go to work, and just act like nothing is happening because chances are your day-to-day will not change.
Research And Why We Love It
Research in marketing is utilized to discover consumer insights which, in turn, drives business decisions and the strategy that is to follow. The world is quickly beginning to quantify and track EVERYTHING (and I do mean everything). This is fantastic news for marketing and advertising. We can use these metrics to our advantage. As a matter of fact, we better use them because it's adapt or die out there.
Fortunately, Mad Men Marketing is ahead of the curve. Not only did we become the first in our market to begin using Rentrak, (a wonderful little tool that lets us target the appropriate media buy to your target audience) but we also offer customizable research delivery and custom-tailored case studies.
Why case studies, you may ask? They explore CAUSATION to underlying principles which allows us to tweek our approach. It is empirical research that investigates real-life phenomena. So while every other agency is out there telling you to “trust them”, we do not remain static in our approach like so many others. We are not so overzealous to think we get it right all the time. NO! We are dynamic. We will get you results, quantify them, and show them to you. We will constantly refine and improve our approach, guaranteeing the highest level of efficiency possible.
In 1985 Michael Porter attempted to improve upon Ricardo's comparative advantage and suggested his own theory of competitive advantage. This emphasizes production, efficiencies, and the acquisition of attributes that can be utilized to outpace the competition. Think of Mad Men Marketing as your Swiss Army Knife or the ace up your sleeve because we are delivering our clients comparables, measurables, and demonstrating causative reasons for market change utilizing a number of inputs.
In short, when you perform research, and you can deliver the goods to your client, you're allowing them to track progress….no matter how small it may be. This keeps clients abreast of changing market conditions and keeps them competitive in their industry.