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The Highly Controversial Blog That Mentions Syria

Investors are very cautious, more accurately put, they're probably straddling the line between prudent caution and paranoia.  The growing concerns about a multi-national force becoming entangled in a region that has demonstrated continued and unrelenting civil turmoil only serves to further perpetuate the financial instability as it pertains to the S&P 500, and the DOW.  Moreover, as one country goes, so does the rest of the world.

 

In the recent past, Greece was in financial jeopardy and although a relatively insignificant player in the global economy when you consider heavy hitters like the U.S., France, India, Brazil, China, etc…, it had immediate ramifications that resounded across the world due to the interconnectivity of economic interests and Greece's proclivity toward nationalistic pride and threats to break with the Euro.  

 

I would expect AT LEAST that kind of impact on the world market as resources are re-allocated to quell the disturbance in Syria.  These are uncertain times and uncertainty can lead to panic, especially by those who are expected to lead us economically because they tend to protect their own interests first.  So in the best interest of fear-mongering, strap on your kevlar vest, continue to go to work, and just act like nothing is happening because chances are your day-to-day will not change.  

Research And Why We Love It

Research in marketing is utilized to discover consumer insights which, in turn, drives business decisions and the strategy that is to follow.  The world is quickly beginning to quantify and track EVERYTHING (and I do mean everything).  This is fantastic news for marketing and advertising.  We can use these metrics to our advantage.  As a matter of fact, we better use them because it's adapt or die out there.  

 

Fortunately, Mad Men Marketing is ahead of the curve.  Not only did we become the first in our market to begin using Rentrak, (a wonderful little tool that lets us target the appropriate media buy to your target audience) but we also offer customizable research delivery and custom-tailored case studies.

 

Why case studies, you may ask?  They explore CAUSATION to underlying principles which allows us to tweek our approach.  It is empirical research that investigates real-life phenomena.  So while every other agency is out there telling you to “trust them”, we do not remain static in our approach like so many others.  We are not so overzealous to think we get it right all the time.  NO!  We are dynamic.  We will get you results, quantify them, and show them to you.  We will constantly refine and improve our approach, guaranteeing the highest level of efficiency possible.  

 

In 1985 Michael Porter attempted to improve upon Ricardo's comparative advantage and suggested his own theory of competitive advantage.  This emphasizes production, efficiencies, and the acquisition of attributes that can be utilized to outpace the competition.  Think of Mad Men Marketing as your Swiss Army Knife or the ace up your sleeve because we are delivering our clients comparables, measurables, and demonstrating causative reasons for market change utilizing a number of inputs.  

 

In short, when you perform research, and you can deliver the goods to your client, you're allowing them to track progress….no matter how small it may be.  This keeps clients abreast of changing market conditions and keeps them competitive in their industry.  

New Grad’s Guide on How to Transition to the Real World

Everyone is going to give you “advice” and “tips” on how to get the perfect job out of college. I’m not going to do that. I’m going to tell you my story about how I had absolutely no plan after college and eventually ended up finding my passion and working in a job I love. No advice, just experience.

Graduation
The day I graduated was an exciting day! It was also a scary one. With peers getting jobs from their internships, I’d be lying to you if I didn't tell you I felt a little behind the curve. I spent 4 years with professors giving me “advice” that the competition is high today, and you need to be the best of the best in order to stand a chance in the real world.  There was a lot of pressure to be employed quickly.

After Graduation
My story doesn’t start out with countless interviews and finding the perfect navy blue suit, (because statistically, you have a higher chance to be hired in a navy blue suit.) The truth is, I was at a party.  I was talking with my fellow new grads about their new internships and jobs, which I mainly just listened to due to the fact that I hated the question “Hey PJ what are you doing now?” I met one of my friend’s older brother, who by chance was looking for a copywriter for his web development company. I said “I can do that!” By Monday, I had a job!! Part-time, but hey, I had an answer to the dreaded question.

The Copywriting Days
I worked on writing blogs, social media content, copy, and SEO meta descriptions for a small web development company. It was a team of four of us and I worked about 15 hours per week. The best part about it was the creative freedom I could apply to the work.

Eventually though, I found that I really needed something more full-time. I applied for a copywriter position at a big corporate web development company, and got it after the 2nd interview. This had me excited at first, my first “big boy” job was a huge national company. I saw myself climbing the ladder to CEO status, hopefully by the time I was 30. A long shot? Yes, but hey you got to dream big, right? Well that dream slowly diminished as I learned the difference between a small company and corporate. Simply put, I found my skills to be a lot more valuable outside of the corporate world. 

I quit. Everyone told me I was being foolish to quit a steady job without another job lined up. I didn’t care. People also told me “your twenties are a time to screw up and bounce back”. So that’s exactly what I did. It felt like the right thing to do, so I took some time and re-evaluated what I really wanted out of a career. The bills never stopped however, and I was eating Easy Mac and ramen for a while.

Discovering Accounts
Sometime later, I got a call from the first small web company about W2 information. It ended with, “Oh, so we were picked up by an ad agency, there’s a sales position open if you’re interested”. It just so happens that I just finished watching the movie “Yes Man” and I was all about opening myself up to new possibilities. I got the interview, made it past the second interview, and got hired.

My first day, I felt completely overwhelmed, but I surprisingly picked up the pace pretty quickly. This experience was different. I didn’t feel like I was doing meaningless tasks that no one else wanted to do. I was thrown into important meetings, large deals, and big clients all at once. After a while, you become comfortable in this realm. Before I knew it, I was the one hosting the important meetings.

I learned how to speak to potential clients, how to negotiate a quote, how to close deals, how to manage projects, how to work with a budget, how to produce results, and most importantly how to love what you do for a living. Working in accounts has been challenging and exciting all at the same time, and I feel like I have something that a lot of people don’t find in life, career passion.

So I didn’t get a prestigious internship that led to the perfect job. I made mistakes, opened the wrong doors, and fell into the right place. My only advice to someone stressed about graduation is to never be afraid to fail, because you will. You ARE going to make mistakes, so it’s better to learn to roll with the punches than to avoid the inevitable. Life throws curveballs and you can only plan so far, so make sure to never lose the courage to change, it could be the best change you ever made.

Jacksonville Running Company Prepares MMM for 5K

If you have ever been athletic in any capacity whatsoever, running is more than likely the hallmark of your sport.  If it's not, it's undoubtedly the cornerstone of any kind of conditioning program you may have been a part of.  I, myself (along with JD and Justin), have backrounds as athletes in our collective pasts, but any athlete invariably encounters their fair share of injuries.  Today's focus was on how to run safely, efficiently, and get the most out of your run.  As someone with an exercise science backround, I found revisiting these principles helpful, and Chris was able to explain difficult movements and body mechanics in such a way that anyone would be capable of grasping them.  Any athlete knows that dedication and a solid work ethic along with proper technique is vital to achieving the desired result, but it's equally important to utilize the best equipment at your disposal.  For runners, it doesn't get more important than the shoes you put on your feet.  That being said, I encourage everyone to check out Jacksonville Running Company at either the Tapestry Park or Bartram Park location and get a shoe that specifically suits you at no additional cost than the retail price.  The fit process is comprehensive and includes video analysis of your stride, foot pressure scanning, and much more.  I am the proud owner of a pair of Asics Gel Cumulus, and I will put them to good use tomorrow as I stride through the streets of Fernandina Beach.  Happy 4th of July to all!!!!

Maximum Warp…ENGAGE!

Category: Agency News,Jacksonville Ad Agency,Local • February 27, 2013

In a race to the finish where there is no end in sight, I have to believe that Mad Men Marketing is the front-runner in our industry.  The interaction between clients, customers, and ourselves is the engine that drives this company, and if the first quarter of 2013 is any indication, our young company will be taking not just Jacksonville, not just the southeast region, but the WORLD by storm.  We are constantly thinking of  ways to expand our brand of consumer-driven business to the masses all over the world.  These places include, but are not limited to: Spain, Australia, England, India, and China.  That being said, we are still very hometown proud.  Jacksonville is where I've called my home for the last 4 years.  It's a vibrant city on the verge of some very positive things, and we are pleased to spread the word about our fine city throughout the global business community.  Nothing is ever static at Mad Men, and I expect new and exciting things for the next 3 quarters.  What will that mean?  More personnel, refined procedures, increased qualifications and comepetencies, more global outreach, more improvements here at the office both aesthetic and practical, and a more fluid, more transparent agency to suit the needs of our customer base.  The most exciting thing is that I don't know what to expect, but we're certainly a company that's exploding in terms of size and capabilities.