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Jacksonville Running Company Prepares MMM for 5K

Tomorrow is Independence Day and Chris McCaffrey from Jacksonville Running Company joined Mad Men Marketing at tonight’s Art Walk and taught a clinic on proper running form. This is incredibly beneficial since I will be running my FIRST EVER 5K in the morning.

If you have ever been athletic in any capacity whatsoever, running is more than likely the hallmark of your sport.  If it's not, it's undoubtedly the cornerstone of any kind of conditioning program you may have been a part of.  I, myself (along with JD and Justin), have backrounds as athletes in our collective pasts, but any athlete invariably encounters their fair share of injuries.  Today's focus was on how to run safely, efficiently, and get the most out of your run.  As someone with an exercise science backround, I found revisiting these principles helpful, and Chris was able to explain difficult movements and body mechanics in such a way that anyone would be capable of grasping them.  Any athlete knows that dedication and a solid work ethic along with proper technique is vital to achieving the desired result, but it's equally important to utilize the best equipment at your disposal.  For runners, it doesn't get more important than the shoes you put on your feet.  That being said, I encourage everyone to check out Jacksonville Running Company at either the Tapestry Park or Bartram Park location and get a shoe that specifically suits you at no additional cost than the retail price.  The fit process is comprehensive and includes video analysis of your stride, foot pressure scanning, and much more.  I am the proud owner of a pair of Asics Gel Cumulus, and I will put them to good use tomorrow as I stride through the streets of Fernandina Beach.  Happy 4th of July to all!!!!