How Online Marketing Strategies Are Evolving Into 2021

Category: Advertising,Social Media • January 13, 2021

So if you’re wondering how 2020 has generated lasting changes in the world of online marketing strategies (and how that might impact your plans for 2021), we’ve got you covered.


Brand Activism, Engagement, and Transparency on Social Media


Constructing Conversations and Cultivating Communities
Did you know that, according to Forbes, approximately 62% of millennial consumers have affirmed they’re more likely to become a loyal customer of brands who interact with them on social platforms?


And not only can this form of relationship-building generate immediate lead conversion, but sparking and participating in these online conversations can attract a wider audience as well as allow you to lead the ever-changing narrative of your brand’s story and identity — particularly when it comes to the matter of values and transparency.


After all, with the rise and diffusion of social movements over the internet in the last several years — such as with the resurgence of the Black Lives Matter movement over the summer of 2020 — consumers are becoming more and more invested in whether or not the brands they buy from are taking a stand, be it social, political, or otherwise.


For example, an online survey conducted by Nielsen determined that “a whopping 81% of global respondents feel strongly that companies should help improve the environment,” placing sustainability and environmental activism as top priorities for consumers across various markets.


Social Media? Meet PR

When breaking news emerges and spreads like wildfire or, worse, when your brand or client has a public crisis that needs to be addressed and put out, social media has quickly become one of the most versatile and efficient tools marketers have in their arsenal.


“PR and social media are based on communication, but social media, with its real-time messaging, amplifies your message, allowing PR to be [that much] stronger and more impactful,” Georgetown University reports.


Particularly with the advent of Twitter as a breaking news community and crisis management resource, more and more we’ve seen brands and agencies utilizing social media as their first line of PR defense. And once the 2020 lockdowns and election went into effect, that phenomenon only increased in frequency.


Don’t believe us? All it takes is one glance at any given Twitter account belonging to a politician, regardless of party affiliation. Not only will posting on social media allow them to reach their constituents immediately, but it is also a relatively surefire means of attracting the attention of journalists.


Diving Into the Digital Dynasty


Greater Engagement in E-Commerce

There’s little doubt that the coronavirus pandemic has changed the way consumers buy products, and with the continued spread of the virus, that change is likely here to stay. In particular, e-commerce has grown significantly as lockdowns led people to buy products online that they might have otherwise bought in-store during the long-past “precedented” times.


For example, Adobe Analytics announced that, on Black Friday of 2020, online sales had hit a total of $9 billion, thereby jumping up a whopping 21.6% in the span of one year.


But that’s not where it ends — social media wants in on the game, too. According to Business Insider’s projections, over 76 million Americans will complete a purchase through a social network at least once this year, making up approximately 38.4% of all U.S.-based social network users.


Thus, we recommend getting your online store up and running while the new year is still fresh, or at the very least revamping it to be more accessible via your social media channels.

A Continuation of Digital Developments

Did you know that approximately 60% of the global population were internet users as of April 2020? What’s more, 2020 effectively escalated overall digital traffic as a result of the pandemic, thereby introducing about 346 million new users to the internet over the course of about 12 months.


But wait — there’s more. Statista reported an overall 38% year-over-year increase of home data usage between March 2019 and March 2020, meaning more people than ever before are spending recreational time on the internet at home; thus, marketers can more effectively launch campaigns, catch their attention, and capture leads.


Oh, and don’t forget to make way for new mediums in the digital realm. After all, not everybody on the internet is out to read social updates and watch cat videos. Rather, some people just want to listen.


For instance, today, more and more consumers are using their digital devices to access podcasts for educational and recreational purposes. In March of 2020, Edison Research revealed that, at the time, “more than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly.” And almost a year later, that volume of digital listeners has likely continued to increase.


And we know, we know — we just launched a lot of numbers and changing information in your direction at once, so why not also let us take the lead in helping you adjust your 2021 strategy accordingly?


Here at Mad Men Marketing, we believe that businesses should not only be rooted in a position of interaction (as opposed to interruption) with their audience, but we, as marketing experts, should also specialize in the ever-fluid nature of online engagement and advertising so as to ensure your long-term success and growth.


That’s why we offer comprehensive digital advertising solutions, creative design, and web development services for clients of any industry or market. If you’re ready to interact with your customers (as opposed to interrupting them), contact Mad Men Marketing today by calling 904-355-1766!

Services, Solutions, and Skills: Why Social Media is Integral to Your Marketing Strategy

Category: Advertising,Social Media • December 16, 2020

After the days of shuffling around your “top friends,” adding music to your profile, and seeing Tom’s face consistently popping up across the platform, it’s hard not to laugh a little as we now watch TikToks, monitor political news on Facebook, and plaster our pet photos across Instagram.


That is to say, social media has grown, hasn’t it? And, in that case, shouldn’t your marketing strategy, too?


Saying “Hello” to Social Media


With the advent of the internet came the inherent opportunity for marketers to embark upon the newest advertising frontier. And as the total amount spent on online advertising grew exponentially by the early 2000s, it was only a matter of time before social media platforms began to dip their toes into the waters of online revenue generation, too.


Today? Social media advertising is expected to amass a total of $39.6 billion by the end of 2020, which is approximately 9.4% higher than that of 2019.


Of course, many entrepreneurs today seeking social media glory (or attention, at the very least) may not necessarily find that surprising, seeing as internet users are reported to spend a daily average of 2 hours and 22 minutes per day on social platforms.


Thus, as social media continues to flourish, so, too, will the opportunities for businesses to attract and advertise to new audiences.


It Pays to be Social


While we may have started by discussing the advertising-specific avenues of social media, it goes without saying that these platforms act as more than mere digital billboards for brands. Rather, they act as the venue by which businesses can attract new individuals, thereby increasing their overall rate of exposure.


In fact, according to a 2020 analysis conducted by Hootsuite, “52% of all online brand discovery still happens in public social feeds,” meaning that, on a year-over-year basis, more and more consumers are turning to social media to feed their spending habits.


In fact, this trend is likely to increase in the near future, judging by the current breakdown of active social media usage by generation:

Baby Boomers — 48.2%

Gen X — 77.5%

Millennials — 90.4%


And that’s before we take Gen Z into account. In short, social media isn’t just another avenue for advertising your particular brand or product (though it is that, too)! It also allows you to interact with your audience, rather than interrupting them, thereby increasing your ability to strengthen your brand identity, monitor and track leads, place yourself at the center of the conversation, and more.


Social Innovation and Integration


By integrating social media into your overall marketing strategy, you’re providing yourself with the opportunity to innovate and explore new methods of audience engagement that you might not otherwise have with other forms of traditional media advertising.


After all, social media may be just one cog in the proverbial marketing machine, but it’s also one that continues to grow and thrive as technology and communities develop.


That’s why, here at Mad Men Marketing, our social media team comes equipped with an arsenal of services, including the ability to help you generate effective paid social media and strategize your organic social media!


We understand that your attention should be rooted in the day-to-day responsibilities of running your business, not reading every little social media comment or message that lights up your push notifications. Thus, we don’t just offer social innovation and management, but we also provide you with monthly analytics to clarify your brand’s return on investment, as well as strategize the effectiveness of future social media campaigns.


If you’re ready to interact with your customers (as opposed to interrupting them), contact Mad Men Marketing today by calling 904-355-1766!

Digitally Designed, Expertly Executed: Using Google Ads for Your Marketing Strategy

Category: Advertising • November 18, 2020

Results Within Reach


Before diving into the finer details of numbers and statistics, we simply cannot stress enough the overall control and transparency that optimized digital advertising can provide, particularly when one utilizes Google Ads as a major component of their advertising strategy.


This is because Google Ads (formerly known as Google Adwords) allows you to track and measure your results to the nth degree, thereby increasing your ability to adjust your budget or campaign strategy as you see fit. And while its overall control and transparency have already exceeded expectations, it will only continue to get better from here.


This is because the flexibility of Google Ads extends to that of tracking efficacy. Where measuring your return on ad spend (ROAS) from traditional media may prove challenging — if not inaccurate, at worst — the transparency of Google Ads’ measurements can provide you with clear and detailed results that enhance your ability to both target your ideal audience and capture more leads.


After all, when utilized correctly, “about four times as many people are more likely to click on a paid search ad on Google (63%) than on any other search engine, [including] Amazon (15%), YouTube (9%), and Bing (6%),” as reported by Clutch in 2019.


Tracking Your Investment, Tracking Your Success


Speaking of tracking your results, digital advertising is all about knowing your conversion rate and how, exactly, your leads are interacting with your brand. Whether you’re reviewing the rate of app installations, form submissions on your website, or even phone calls and store visits as a result of your customers’ online searches, this information is invaluable to both you and your business if you are going to meet or exceed your year-over-year growth goals.


The good news? Google can provide you with this and more.


Perhaps this is why, according to research conducted by SEMRush, 62 percent of marketers use leads as a primary metric (rather than impressions, for example) for measuring their success, with approximately 67 percent of the participants relying on search-engine optimization (SEO) as their preferred method for achieving results.


And when you begin to truly invest in your company’s SEO and pair that with Google Ads, your marketing strategy can only become that much stronger. Thus, if your business is ready to dive into the rich world of digital advertising, Google is simply the logical (and most profitable) place to start.


Signing Onto Your Strategy


All that being said, a robust advertising plan would ideally include multiple mediums for calling consumers to action — like television commercials, radio spots, billboards, and more — as they all serve to complement one’s digital efforts.


And here at Mad Men Marketing, our digital team comes equipped with an array of services and skills, thereby allowing you to mix and match your ideal marketing mediums while continually optimizing your digital strategy. 


We understand that trying to do this on your own is daunting to say the least, and that to someone that doesn’t spend a lot of time doing it is easily overwhelmed by everything that can be done and that needs to be done. We don’t just offer expertise, we offer digital strategists and developmental specialists who are ready to help you enhance your overall business model. If you’re ready to interact with your customers (as opposed to interrupting them), contact Mad Men Marketing today by calling 904-355-1766!

The Rise of Social Commerce (s-Commerce)

We've seen companies like Amazon and Facebook transition from a laser-focused CD and movie source and social media network respectively, into multi-faceted money making machines.  Amazon has positioned itself as THE online marketplace in the United States and has diversified into other web services like hosting and marketing as well as developing its own distribution infrastructure to the point that it can rival virtually any logistics company and it has its sights set on grocers too.

Meanwhile, Facebook has gone from cool collegiate exclusivity to the most ubiquitous social channel in the world.  Recently, Facebook revealed that it would amplify its existing e-commerce ads to account for showcase shopping ads.  Just like Google, Facebook is taking advantage of their online resources to help advertisers push more merchandise just in time for holiday shopping.  The new ad format allows advertisers to display one main picture with several product images that would, ostensibly, have their own unique landing pages.  This gives the potential consumer a broader understanding of what the retailer may be selling and what's specially priced.

Pandora's box is open and there's no going back. Linking a bank account to everyone's personal Facebook page isn't far off and this may raise security concerns all over the world, but for now, social media will undoubtedly see a rise in sell-through, especially with reasonably priced impulse buys.  It will continue to command an ever-increasing amount of your advertising budget as their ads evolve in terms of what can be done with them creatively and who can be targeted strategically.  Currently, only a few heavy hitters are testing out the new format, but look for a wider roll-out soon with other companies following suit in 2017.  Admittedly, I laughed derisively when some people claimed that Facebook was coming for Google.  Well, it appears that not only do they want to compete with Google, but with Amazon and Alibaba as well.  What's more is that they seem to have the golden touch right now and I wouldn't put anything past them.

Mobilizing Marketing:  The Shift to Mobile Ads

Category: Advertising,Jacksonville Ad Agency • October 1, 2014

Clearly, mobile ads are the future.  Like, the very near future.  Maybe by 3:30 today.  Utilizing mobile advertising potential to its maximum involves real-time marketing savvy and ubiquitous access to the demos that you are trying to reach.  Mobile advertising allows for both.  Whether its through social media or direct email/text, companies can use mobile ads to get their products and their brand literally in the hands of consumers.  

    Technology trends are pointing towards wearables and modular applications.  My 5 year-old has a tablet.  So does my 93 year-old great-grandmother.  Opposite ends of the age demo but digitally connected to the world in the same way.  The way that companies market themselves as a whole is going to continue to see a fundamental shift towards mobile due to media itself going that way.  As the younger generations age, the way they consume media will continue to evolve to be more accessible to fit their lifestyles.

       As consumers continue to cut ties with traditional cable/satellite operators and leave the desktop computer behind in favor of tablets and smartphones, the ability for brands to reach consumers through these methods wanes as well.

    Watching shows on the train to work.  In the car on a road trip.  Riding the bus to school.  In the cart on the 13th tee.  It's not what is soon to be happening.  It's what's already happening.  And although the willingness to spend on mobile content is there for those companies that want to stay trendsetters in brand awareness, there are still many companies slow to the party when it comes to mobile marketing.