Put simply, a social media advertising agency is an agency that offers comprehensive services throughout a variety of marketing channels and mediums — with a primary focus on social media, its algorithms, and its trending content.
After all, while social media is just one cog in the proverbial marketing machine, it’s coming to be, well, the primary one.
Thus, here at Mad Men Marketing, we’re currently in the midst of our transition to a full-service social media advertising agency. Here’s why:
The Rise of Social Media…
According to Statista, “in 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.”
In other words, simply being active on social media is one of the world’s most popular activities.
And if we were to shave it down to the United States, specifically, the University of Maine has found that “72.3% of the total US population actively use social media, totaling a number of 240 million people.”
Consequently, it’s easy to see how and why the advertising landscape as a whole is changing.
After all, marketers want to be where their audience is — and these efforts have absolutely proven fruitful. For example, on Instagram alone, “92% of users say that they’ve acted in the moment after seeing a product on Instagram,” as reported by Hootsuite.
And as the community tides turn in favor of social media, so too will the marketing industry as a whole.
… And the Fall of Traditional Marketing
While television commercials, radio spots, and other physical forms of traditional content are all well and good — and still necessary, depending on the context — they are no longer the bread and butter of the marketing world.
This is because, not only do brands lack real-time interactions with their direct audience and prospective consumers, but traditional marketing is just plain inefficient in terms of making edits and adjustments as necessary.
Additionally, “traditional marketing can also be pricier,” Hubspot explains. “For instance, it can cost between $2,000-$160,000 to run a print ad. Further, you never know who you’ll reach with that investment because results are difficult to measure.”
Not to mention a reported “70% of consumers want to learn about products through content as opposed to traditional ad methods.”
So… why not do exactly that? Talk about a single statistic that puts it all in perspective.
Upward and Onward with Mad Men Marketing
Here at Mad Men Marketing, we’re not just going to help you make memes and optimize your direct engagement with your audience. Rather, as your cutting-edge social media advertising agency, we’re going to help you stay ahead of the game and on top of industry strategies!
- Produce a variety of visual content for social platforms. Whether you’re looking to produce a short and witty Instagram Reel or an in-depth behind-the-scenes look at your company for Facebook, we can do it all and more.
- Design eye-catching content that will enhance your brand identity. Our graphic designers won’t just create aesthetically pleasing carousels and banners for your business accounts, but they can also generate infographics, create your new logo, and more.
- Craft compelling copy, both long- and short-form in nature. Need a brief but convincing social media caption? No problem. Or perhaps a longer, more in-depth LinkedIn article? We’ve got you there, too.
And that’s only where it starts.
After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them. And social media is precisely where a majority of that magic happens today.
So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!