What a Full-Service Ad Agency Can Do for Your Business

Put simply, a full-service agency will expertly collaborate with you and execute all things within the realm of marketing and advertising. This encompasses everything from strategic planning to production, social media, digital advertising, content creation, data analysis, and more.

But let’s be honest… that may sound like a lot to try and understand in one fell swoop.

And that’s why we’re here to reorganize all that into the top three specifics that are most relevant to you and your business:

#1 — Share Your Message and Strengthen Your Brand

Did you know that research indicates you can increase your revenue by 33% via consistent branding? After all, your branding is how your audience recognizes you. Thus, our art and design experts are available to help you reimagine and/or reinforce your existing brand identity so that you can accurately and consistently present yourself across your chosen channels.

What’s more, your website is integral to your branding. As customers become interested in your services and/or products, they will often — if not inevitably — find their way to your website to make the decision on whether or not to act with their money. That’s why our web developers specifically customize your online presence with your unique sales funnel and customer journey in mind!

That all being said, your brand isn’t only built on color schemes and back-end codes. That is, copywriting is integral, too!

By using a consistent voice in your written copy, you can enhance your credibility, increase your engagement, and more effectively share your brand message. Consequently, our copywriting specialists are experienced in writing for a variety of tones, mediums, and industries — because words will touch nearly everything involved in advertising.

#2 — Reach Your Target Audience(s)

When you reach out to your target audience, how can you really be sure you’re capturing their attention? Easy: You get personal.

“Our research shows that 71 percent of consumers expect companies to deliver personalized interactions,” McKinsey & Company reported. “And 76 percent get frustrated when this doesn’t happen.”

Thus, our social media aficionados are equipped to help you promote, engage, and generate leads across a variety of social media platforms. This includes organic Facebook posts, Instagram ads, and even LinkedIn and Twitter.

But what about when you want to be more than just social — you want to be seen? Well, that’s where our production department comes in! Specializing in both photography and videography, our team is available to bridge the audiovisual gap between traditional and digital media. Whether you’re looking for a radio commercial, YouTube ad, or even an on-site photo shoot, our agency has you covered.

#3 — See Results That Evolve with the Market

As we previously alluded to, there’s little doubt that consumer habits and trends have skewed increasingly from traditional media (like billboards or television commercials) into the digital media realm (including social media, search engines, and more).

And while this pivot may feel overwhelming, we assure you that it’s actually more reliable and insightful than ever.

“Brands can’t specifically analyze exactly how many consumers purchased a product because of a specific billboard advertisement,” Forbes explains. “However, they can track exactly how many people clicked on a retargeting ad, where they came from, how long they stayed on the site, and the content they engaged with.”

And that’s why you can rely on our agency’s research and strategy specialists. Trained in the unique science of competitor analysis, ROI tracking, and industry deep dives, they are your one-stop-shop for keeping up with the latest marketing trends so that your campaign strategy remains one step ahead of the crowd.

At the end of the day, our full-service marketing agency is equipped and ready to help you interact with your audience across all channels, rather than interrupting them. After all, what better way to establish a lasting relationship with them?

So, if you’re ready to interact with your customers and our agency, contact Mad Men Marketing today by calling 904-355-1766! We look forward to helping your business grow and thrive.