Brand Guidelines 101
What Is A Brand Guideline? A thorough brand guideline or style guide is a must-have for any business, big or small. The purpose of a brand guideline is to break down your company’s personality and aesthetic in a document for other creatives to utilize. By providing a comprehensive manual for designers to use, you can ensure that the message, tone,...
4 Tips for Shooting Video of Yourself on Your Phone
Setting Choose a space that is well-lit with as little background noise as possible. Avoid spaces where you will be back-lit, such as sitting in front of a window or a lamp, as this could cause you to be silhouetted and difficult to see. Position yourself to keep your main light source in front of you. Also, avoid spaces where...
The Wage Gap in Tech: No Industry is Immune
We know that the gender wage gap exists, and we know it’s not going to manifest in exactly the same way for women of different races or socioeconomic backgrounds. But how might their job fit into the larger picture? The Inconsistence of Industries The pay gap won’t look the same between any two working women, seeing as the industry they...
S.H.E. Matters & Negotiations: Can We Put Our Money Where Our Mouth Is?
The wage gap and the broken rung are but two phenomena among many that illustrate women’s inequality in the workplace. And seeing as both have to do with a woman’s position and subsequent compensation, there’s another topic all its own that deserves attention: The matter of salary negotiations. Namely, how have they contributed to workplace inequality, and what can women...
Finding the Best Front for Your Brand
Choosing the perfect font to represent your brand can be harder than choosing the right thing to watch on Netflix, so what’s the first step? Step 1: Know Yourself Before you choose a font, it’s important to have a solid understanding of your brand’s identity. Every brand has a personality. Coming up with a few adjectives that describe your business’s...