Perception is Key
His head is directly in the center of the picture, you can see his ear, followed by his body to the right. Once you've found it - you will always see it. Your brain cannot unlearn what it has already seen. It makes a lasting impression on how you now perceive the picture. So what does this say about our...
The Misconception With Auto Dealerships
Throughout my life, I've exposed myself to many career opportunities. In my early 20's, I decided to try my hand at selling cars. The good news is that the training was first rate, and the business practices employed by my dealership, in a purely ETHICAL sense, were right in line with my own set of moral values. The bad news,...
Mad Men Marketing to Participate in Park(ing) Day!
We plan to convert one of the metered parking space in front of our 111 E. Bay Street location in Downtown Jacksonville into a living room area in order to play a DVD series marathon of the AMC Drama Mad Men, and invite the passing public to take a seat and enjoy. We are excited to take part in this...
Where’s The Toy In My Cereal?!
McDonald's sees a spike in their sales go up every time they employ their strategy of affixing Monopoly pieces to their soft drinks and fries and a few other choice products. They reward those who super size their meals with double the Monopoly pieces. The game is so popular that if you wanted to increase the sale of a less...
Where Did The Ads Go?
In the past, Dell was unique because you could go online and customize a computer to your specifications. As a matter of fact, you can STILL do that...BUT did you KNOW that? NO, because they don't remind you that they can do that. You probably also didn't know that Dell enhanced their presence on QVC and that they added Alienware's...