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Playoffs?! You Kidding Me? Playoffs?

This is a great day for College Football fans. We get our playoffs, and maybe now we can agree on who the best team in the nation is at the end of the year. As of now, we will have the 4-team playoff beginning in the 2014 season, and maybe down the road it can grow to 8 teams, or even 16. The only problem with this is that there needs to be at least a week off in between games, which can deter us from ever getting a larger tournament similar to the NCAA Basketball Tournament. I think 4 is just fine, with 8 being perfect. In the 4-team playoff system, we can sometimes get a mid-major school in there to please everyone.

This change will bring in a ton of money to College Football, on top of pleasing the fans. Networks will bid on the rights to the game soon, which itself will bring in boatloads of money to College Football. For example, ESPN signed a deal with College Football in 2011 for a 4-year contract worth $500 million. That $500 million could be the new price of getting the game on your network for a year. And on top of that, ratings are expected to go up for these games which also brings about the questions of rates for ads during the games. Super Bowl ads have been around $3-4 million per 30 second spot recently, which isn't expected for the new College Football Playoffs, but the prices will be steep.

Although they have made the decision to hold a 4-team playoff, a lot of things still need to be ironed out. Such as, who will be a part of the selection committee. It seems to be headed for a change from what it was in the past for the National Championship game. That was part of the whole reason why we wanted a playoff, because a lot of the fans agreed that the former selection committee didn't do a good job of selecting the right teams. Last year for example, they chose Alabama and LSU. Not only did these two teams already play earlier in the year during the regular season, but they are also in the same conference, the SEC. Now, I know the SEC is a superior conference (and that's coming from someone who graduated from an ACC school), but we don't want to see a rematch from the regular season in the National Championship game, unless the first matchup was a great game. But it wasn't, a final score of 9-6 isn't that exciting. A matchup of their field goal kickers doesn't make for an interesting game. And because of this, the Nielson ratings for the game was 14.0, the third lowest ever for a BCS National Championship game. The new playoff system looks to change that, and will.

Jumpin’ Jehosaphat Jacksonville Jaguars!

I don't fault Jones-Drew one bit for wanting to renegotiate. He's 27. He's in the prime of his career and a franchise player, playing a position with a very short shelf-life. He's the face of the franchise and receiving mediocre pay. Aside from that, Jacksonville could use more marquis players that spend their careers exclusively in Jacksonville, a la the beloved Fred Taylor. Jacksonville could be the new Mecca for runningbacks the way that Penn State markets themselves as Linebacker U or the way my alma mater, Southern Illinois University markets the defensive effort put forth by their tenacious defense on the basketball court as “Floor Burn U”.

Gene Smith, as general manager, is granted an enormous amount of clemency due to the fact that we have a novice owner, and he can leverage his knowledge and experience in his favor. Not only would releasing or trading MOJO result in poor fan reaction and possibly turnout, but it would change the culture of football in Jacksonville, and that's a very dicey thing to do. Without being too heavy-handed with the econometrics, it makes financial sense to give MOJO the contract extension he seeks (around 4 years with elevated salary and some performance incentives should do). You can even include in the contract that he MUST always appear at mini-camp and other optional team activities.

This blog is meant to be two-fold…shedding light on a flawed advertising campaign, and for me, as a 3rd party to parlay my wisdom to the business public and pray to the football Gods that Gene Smith or other top executives within the Jaguar organization read this and elect to alter their perceptions of the current situation facing our beloved Jaguars. Come what may, I will always be a Jags fan to the end.

Product Placement

Did you realize that ESPN commentary and on-air personalities are now incorporated in college football games? If you pick up a copy of NCAA College Basketball 2010, try playing a season with the Jacksonville University Dolphins, and you will notice that in Veterans Memorial Arena you can see the Nimnicht name and Billy Nimnicht’s signature right on the hardwood. On main menus, advertisements for upcoming games from the developer are common to see in every new game. The point is, advertising can be subtle and it can be INTERACTIVE and immersive. The experts at Mad Men Marketing can customize an advertising solution to suit your business needs. INTERACT, DON’T INTERRUPT!