Mad Men Marketing Looking to Hire
An Account Strategist is responsible for the initiation and execution of the company’s business development strategy. He or she will be responsible for identifying new business opportunities, generating new leads, learning about a potential client’s needs, educating prospects about the agency, closing sales, and taking care of the day-to-day workings of accounts – including estimating and project management.
Our ideal candidate must be self motivated – with a positive attitude, and have the desire and ability to focus on growing new and current business. The position is suited to an individual who is “sales driven” and who can utilize his or her exceptional skills to produce effective and successful results.
Main Duties:
– Lead generation, cold calling, and getting appointments
– Develop new business relationships and grow current accounts to generate income for the company
– Present to potential clients through: direct communication in face-to-face meetings, telephone calls, and e-mails
– Actively and successfully manage the sales process: lead generation, credentials pitch, asking questions, solution pitch, negotiation, close, and delegate further tasks to internal departments
– Self-management of time and individual responsibility for new business. Support by management and staff is available for pitches and strategies
– Managing and maintaining a pipeline and ensuring all sales administration is current
– Effectively interact with other departments
Key Accountabilities:
– Establish contact with Company Directors/Marketing Managers utilizing existing or self-generated leads
– Develop and promote sound working relationships with all external customers in order to promote the company and enhance business awareness
– Develop and maintain positive relationships with agency account and creative teams
Requirements:
– 4 year degree from an accredited university
– 1-2 years of sales experience
– A positive and determined approach to researching and analyzing new business opportunities (with new and current business)
– Travel. You will be expected to spend 80% of your time out of the office in meetings.
– Valid drivers license
Desired Attributes:
– Ability to use initiative and pay close attention to detail
– Capable of hands-on problem solving, with the ability to generate ideas and solutions
– Ability to cope with competing demands and to prioritize tasks
– Strong communication skills in all forms, including written, oral, e-mail, telephone and presentation
– Excellent organizational and time management skills
– Capable of working independently with individual responsibility
EXPERTISE
Mad Men is a B2B and Business to Consumer marketing agency with expertise in consumer driven campaigns for all types of media.
ESSENCE
We empower consumer driven brands. It’s simple. We take a company’s mission statement. Strip it down to its essence. Make it speak to the consumer. And sell. You take credit for the smashing results.
NEW
Since 2008, we have the advantage of being new to the market, contributing fresh ideas to a dried up industry, with a small efficient team to produce excellent results.
ACCESSIBILITY
Mad Men headquarters is in Jacksonville, FL – In the heart of the downtown district.
Jacksonville-based Mad Men Marketing, is a privately held company servicing Jacksonville, the St. Louis area, Nashville and NYC. The company is a Full-Service marketing firm providing a variety of specialties based on client needs locally, regionally, nationally and internationally; offering interactive creative ideas, with consumer-driven branding; all incorporated through the three types of media services using our specific capabilities to get the job done. Additional information about Mad Men Marketing may be found on the Internet at www.madmenmarketinginc.com.
Contact:
J.D. Blair
President/Client Services
904-355-1766
jdblair@madmenmarketinginc.com
MMM Helps Beach Bash Create a Splash!
This year, Mad Men Marketing was given the opportunity to team up with the highly respected community of Beaches Habitat for Humanity. This partnership began just in time to help Beaches Habitat more than double their net proceeds at their 9th Annual Beach Bash.
The team at Mad Men helped Beaches Habitat by designing the logo for the event, create and print the invitations, design and place advertising for the event, and help with various other promotional efforts around town. The event was even more special this year, as Beaches Habitat announced their partnership with Wounded Warrior Project (WWP), providing housing for veterans who were injured during their service in the Iraq and Afghanistan Wars.
This year’s family, the first family from WWP to receive a house from any Habitat for Humanity affiliation, was Sgt. Ryan and Gena Smith, along with their son Aiden. To recognize this new partnership and honor the Smith family, Mad Men Marketing also created a seven minute video announcing this partnership – detailing Beaches Habitat as an organization that helps thousands of families in our community – concluding with an interview of the Smith family, chronicling their strengths through immeasurable hardships faced during their young marriage.
The success of the full-scale marketing campaign enabled Beaches Habitat for Humanity to nearly double their attendance at the Beach Bash event from 250 guests in 2011 to an estimated 400 in 2012. In addition to record attendance, net proceeds of the event came to just shy of $100,000 – which is also the record for Habitat for Humanity since beginning the Beach Bash event nine years ago.
Mad Men Marketing is very pleased to have the opportunity to help raise awareness for such a generous and heartfelt organization. We look forward to continued success for their upcoming events in 2013.
Get On The Bus, Or Get Left Behind!
It's as though he had some kind of perception that increasing the visibility of his law firm were somehow detrimental to his business plan. When reading what he wrote over and over, his words had the connotation that Morgan and Morgan and the rest of the big law firms that thrive via advertising, were somehow less than honorable for incorporating methods that exceeded word of mouth.
I read those words again. This time they seemed envious…like someone who feigned distaste for something simply because it was out of their comfort zone, their little bubble of what was familiar. The last time I read that lawyer's words made me think he was a child who wanted a toy that another boy had, and acted like he didn't want it just on the off chance that the other boy would stop playing with it long enough so that he could have a turn.
The world of legal representation is like any other. You're selling something you want people to buy, but in this case, you're selling your legal expertise. How will people ever like you….ever build a rapport with you, if they don't even KNOW you? I'm here to tell you that advertising in the legal industry WORKS. I've never needed an attorney in my life, but if I did, I would surely call one that advertises because those names immediately pop into my head, and my personal opinion is that one is just as good as another for any service I may ever need.
While I'm on this legal kick today, have you ever listened to a Morgan and Morgan commercial and noticed the emphasis on “FOR the people?” For them…..not against them. Why not “for the PEOPLE”? Farrah and Farrah really “gets it” in my humble opinion, because he portrays himself as a very affable “every man”. “Call me Eddie.”….and if I were ever in Mr. Farrah's office, I might feel comfortable doing just that, and I feel that he would make me feel welcome and not overwhelmed. I salute these two law firms for doing it the right way. Some of you may tire of the Morgan and Morgan, Farrah and Farrah, and Harrell and Harrell commercials, BUT I BET YOU REMEMBER THEM.
Perception is Key
His head is directly in the center of the picture, you can see his ear, followed by his body to the right. Once you've found it – you will always see it. Your brain cannot unlearn what it has already seen. It makes a lasting impression on how you now perceive the picture.
So what does this say about our perceptions of other experiences in the world? For one, this clearly means that initially, our eyes have the ability to see things without our brain having the ability to perceive what the image is telling us (especially if what is encountered is unfamiliar) – and once we are able to make a perception, it is difficult for our brain to unlearn this new found impression. Are things always what they seem, or can we repurpose what was once perceived as a jumbled mess, into useful information once we understand it?
As a psychology major, sensation and perception were my two favorite subjects of study. They were my main focus once I really delved into my program (as well as conditioning and learning). All topics that have become ever more relevant as I explore the field of advertising and human relations. Perception is the key. You've heard the saying 'you never get a second chance at a first impression', but what influences that first “impression”? What is the impression based upon? Well, it's primarily based on how we have perceived a situation; how the interaction has impressed itself upon our brain through our eyes, ears, nose, skin, and mouth I suppose… (might as well include all senses here). Or can it be something else entirely? Would you be willing to admit that preconceived notions have an overwhelming effect on how we perceive our world around us, enabling or disabling our impressions of what we experience? Deep, isn't it…?
So, what does this mean for our industry? Well, it means everything. The way people perceive certain interactions affects the consumer, the client, the agency, the vendors… and the list goes on! If you see a billboard, and the image does not immediately appeal to you, do you even bother reading what it has to say? Sure you saw the sign, but did it make its impression? A bad one maybe… but that's it. What about those hilarious commercials we see on TV, the ones you can't, for the life of you, remember what they were advertising… All your brain received from that visual stimulation was “funny”. Lest we forget to mention the most important of all… human interaction. Email is taking over, and have you noticed how the written word can seem so much more biting than the spoken word… Why is that?
You can't control how things are going to be perceived, that's the brain's job. But, you do have the ability to control your responses, decide the relevance of your perception, the context and respond accordingly… And, when working in this industry, the goal is to please the client and catch the consumer, it's best to understand that you have perceptual influence, and knowing how to influence perception is the key determining factor in the road to success.
The Misconception With Auto Dealerships
Throughout my life, I've exposed myself to many career opportunities. In my early 20's, I decided to try my hand at selling cars. The good news is that the training was first rate, and the business practices employed by my dealership, in a purely ETHICAL sense, were right in line with my own set of moral values. The bad news, at least for the dealership that invested in me, was that I was not cut out for auto sales. Now that I'm in a place in my life where I can captivate the masses with the power of the written word, I feel this is an appropriate time to dispel a couple myths.
1. Those salesmen that approach you at a big dealership are likely new to the trade or at least new to the dealership. Veteran sales personnel make a great deal of their sales on repeat business and new people take walk-ups. Statistics show that 33% of people who purchase a car will go back to the last place they bought if they were reasonably satisfied. Don't be intimidated by those that approach you. Some of them may be just as nervous as you.
2. The purchase of a brand new automobile does NOT make the dealership a ton of money. The sale of a new car will often only fetch a profit of 1,000-1,500 dollars. The money is made in USED car sales and in AUTOMOTIVE SERVICE (which segues beautifully into my next point).
3. The service side is the backbone of any auto dealership. Right now, there is a big problem in the industry and all of the oil changes and brake jobs are getting lost to quick lube businesses and tire centers. Part of the reason? Tire centers and quick lube businesses ADVERTISE their ability to make auto repairs whereas dealerships tend to advertise only the inventory they currently have, which would make your commercial obsolete fairly quickly.