S.H.E. Matters: Counting Dollars Through the Years With the Age Gap
The wage gap between men and women is still a reality today, with the gap only widening as women age. In fact, women often face lower wages than their male counterparts due to occupational segregation, unconscious biases, and discrimination, among other things. This issue has long-reaching implications for individuals, our economy, and our society at large. But in this particular...
S.H.E. Matters and Leads: Ida Uffelman of Spruce
[embed]https://vimeo.com/810185768/fe15f6eccf[/embed] Ida Uffelman had never dreamed of being a business owner before. That was, of course, until she fell in love with the myriad plant shops she stumbled upon during a trip to one of the liveliest communities in the State of Oregon: Portland. And now, she’s infused Jacksonville Beach with that same green-thumbed love. In fact, when you first...
The Intelligent Move is The Integration of AI Into Advertising
"Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence," according to the Harvard Business Review. "Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy — capabilities that AI can dramatically enhance." And let's face it: We're living in an era where Artificial Intelligence (AI) is...
How to Use Facebook Lead Ads for Maximum Efficiency and Profitability
Are you looking for a way to increase lead generation and maximize the efficiency of your online advertising campaigns? Facebook Lead Ads are one solution that can help. With easy-to-fill forms, dynamic ads, retargeting capabilities, and integration with third-party apps and services, Facebook Lead Ads make it easier than ever to capture leads without taking users offsite. Of course, this...
S.H.E. Matters: A Matter of Women and Recession Preparedness
We’ve all been witnessing the same turn of events that only tighten our grip on our wallets: Gas prices continue to wobble. The Fed keeps hiking up interest rates. Layoffs have occurred en masse across numerous industries. And fears of a looming recession only grow worse. The problem? Not everyone is going to feel this equally. In fact, women are...