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(S.H.E. Matters) Creating an Inclusive Workplace: 5 Best Practices for Promoting Diversity and Equality

Category: SHE Matters • June 17, 2023

Diversity and inclusion is a critical aspect of any workplace. Employers have a responsibility to create an environment that emphasizes inclusion, diversity, and equity in all aspects of the organization. The benefits of having a diverse team are significant and go far beyond inclusion and fairness; it creates an environment that fosters innovation and creativity through the collaboration of different...

​​S.H.E. Matters: Exploring the Glass Cliff Phenomenon and Twitter

Category: SHE Matters • May 30, 2023

The concept of the glass ceiling has been a pervasive issue for women in the workplace for decades. It refers to an invisible barrier that makes it difficult, if not impossible, for women to rise up into higher positions within companies and industries. But what about those who have made it past this barrier, only to face another incredible hurdle?...

The Top 5 Best Video Production Practices for Social Media

Category: Video • May 25, 2023

Creating great content for social media can be a challenge, but it doesn't have to be. With the right tools and techniques, you can create engaging videos that resonate with viewers and help your business stand out from the crowd. In this blog post, we will discuss five key tips for successful video production on social media platforms. And by...

5 Ways You Can Streamline Your Digital Media Planning with AI Solutions

Category: Technology • April 25, 2023

Digital media planning can be a time-consuming and complex process, often requiring multiple tools and platforms to optimize advertising strategies. However, with the advent of artificial intelligence (AI), businesses can now streamline the process and achieve greater efficiency in their digital media planning. Let’s explore some of the top AI solutions for digital media planning by examining their key features...

S.H.E. Matters: Counting Dollars Through the Years With the Age Gap

Category: SHE Matters • April 19, 2023

The wage gap between men and women is still a reality today, with the gap only widening as women age. In fact, women often face lower wages than their male counterparts due to occupational segregation, unconscious biases, and discrimination, among other things. This issue has long-reaching implications for individuals, our economy, and our society at large. But in this particular...