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S.H.E. Matters: 10 Women-Owned Businesses in Jacksonville

Category: SHE Matters • November 2, 2023

In Jacksonville, Florida, women entrepreneurs are making waves, contributing to the city's economic and social vitality through their successful businesses. From cozy cafes to innovative startups, women are shaping the business landscape with their ingenuity and leadership!  Join us as we explore 10 standout women-owned businesses that are not only prospering but also making a significant impact in the community. ...

The Power of Local Service Ads by Google: A Game-Changing Strategy

Category: Advertising • October 31, 2023

In today's digital age, being seen is half the battle. The online marketplace is a bustling hub of activity, and standing out amongst your competitors can seem like a daunting task. Enter Local Service Ads by Google – the unsung hero of digital marketing. Still on the fence? Let’s dive into the reasons you need them. Why Local Service Ads?...

S.H.E. Matters: The Success Story of Dr. Jane Goodall

Category: SHE Matters • September 28, 2023

In the realm of scientific discovery, few names have become as synonymous with relentless passion, unyielding curiosity, and groundbreaking research as Dr. Jane Goodall. Often seen with her notebook and binoculars, Goodall ventured into the depths of the Tanzanian jungle not as a seasoned primatologist but as a young woman with an extraordinary love for animals.  There, she challenged the...

SEO vs. SEM: Understanding the Difference for Your Business Success

Category: Research • September 27, 2023

Diving into the world of digital marketing can be intimidating, but with even a little research, you may have seen the following two acronyms: SEO and SEM. Both are pivotal for online success, yet they serve distinct functions. To make informed decisions about your digital strategy, it's essential to understand the nuances between them. What is SEO? Search Engine Optimization...

S.H.E. Matters: Unpacking the Burnout Baggage

Category: SHE Matters • September 6, 2023

In today’s fast-paced work environment, the term “burnout” has become all too familiar, almost a buzzword — but its impact is anything but trivial. For women in the workplace, the experience of burnout is often intensified by unique challenges that range from gender biases to the "double shift" of work and domestic responsibilities.  While the concept is not exclusive to...