Brand Archetypes 101
Everyone loves a brand they can connect with. Whether it’s a funny commercial, celebrity spokesperson, quality product, or catchy packaging, people tend to gravitate towards brands that they can relate to emotionally. Maybe you only use Apple products, or maybe you will only grocery shop at Publix. Either way, most people have product or business preferences where an alternative just...
(S.H.E. Matters) Can You Cause Change By Coining a Term?: Exploring the “Girl Boss” Phenomenon
The push for women’s equality in the workplace cannot only be tackled using one frame of mind. After all, the challenge in and of itself is multifaceted, meaning it will take a variety of methods and steps in order to achieve change that is both lasting and comprehensive. And while we believe the first step, of course, is to pay...
What a Full-Service Ad Agency Can Do for Your Business
Put simply, a full-service agency will expertly collaborate with you and execute all things within the realm of marketing and advertising. This encompasses everything from strategic planning to production, social media, digital advertising, content creation, data analysis, and more. But let’s be honest… that may sound like a lot to try and understand in one fell swoop. And that’s why...
Workplace Inequality 101: An Introduction to S.H.E. Matters
As Mad Men Marketing launches a new initiative aimed at empowering the voices of women across all industries — Support Her Equality (S.H.E.) Matters — we wanted to stop to break down the basics of workplace inequality. Namely, in the below blog we explore the wage gap, intersectionality, and more. After all, without first identifying and acknowledging the existing obstacles...
The Three Steps Involved in Creating a TV Commercial
“It is expected that TV advertising revenue in the United States will grow … to 81 billion [dollars] in 2025,” Statista reports. And oh, we know: you want in on that. But without experience behind the camera — let alone walking meticulously through each step of commercial advertising — you might (understandably) not know where to start. So, if you’re...