Will a Green Screen Video Shoot Look Fake?
Green screen (or chroma key) technology has come a long way since the early days of cheesy weather forecasts and sci-fi flicks with questionable production value. Today, it's used everywhere—from Hollywood blockbusters to corporate explainers—and when done right, it’s nearly impossible to tell the difference between real and virtual. But one factor makes or breaks that illusion more than anything...
Discount Coupon Magazines Are Hot Trash
Why Print-Based Coupon Magazines Are a Complete Waste of Your Advertising Budget If I have to look at one more terribly designed, mind-numbingly repetitive ad in a print-based coupon magazine mailed to my home, I might just lose it. These discount rags—MINT, Money Pages, Prestigious Living, and their equally uninspired counterparts—are the graveyard of bad advertising decisions. Seriously, where do...
Lawyers’ Love Affair With Billboards
Why Do Personal Injury Lawyers Love Billboards? And Why They Should Rethink Their Strategy Billboards are everywhere, and if you’ve ever driven down a major highway, you’ve likely noticed a trend—personal injury attorneys dominate this outdated advertising medium. In fact, one could argue that if it weren’t for this particular industry, the entire billboard sector might collapse. But why do...
Top 10 Vodkas Ranked By Taste
Top 10 Vodkas Ranked by Taste & Quality (The winner will surprise you) It’s no secret that people in the advertising industry love to drink, and we really know our booze. So for those with a discerning palate, here's a curated list of the top 10 vodkas, ranked by quality. Brackish Vodka Crafted in Jacksonville, Florida, 5 times distilled through...
Radio Ads Are Dead
The Decline of Traditional Radio Ads: Why Digital Alternatives Are Superior For decades, conventional radio has been a dominant force in advertising, reaching commuters in their cars and workers in their offices. However, as technology evolves and consumer habits shift, traditional over-the-air radio is losing its effectiveness. If you're still investing heavily in radio advertising, it’s time to reconsider your...