BLOG



S.H.E. Matters: A Matter of Women and Recession Preparedness

Category: SHE Matters • February 18, 2023

We’ve all been witnessing the same turn of events that only tighten our grip on our wallets: Gas prices continue to wobble. The Fed keeps hiking up interest rates. Layoffs have occurred en masse across numerous industries. And fears of a looming recession only grow worse. The problem? Not everyone is going to feel this equally. In fact, women are...

Team Take: Super Ads of the Super Bowl (By Joey)

Category: Advertising,Sports and Entertainment • February 13, 2023

One treat I look forward to every year is the ads that come with watching the Super Bowl. Sadly, I’m a cord-cutting millennial who could not watch the Super Bowl this year… Thanks, Fox. As a person, by trade, who works in both the advertising industry and the video production industry, this night is a great representation of new industry...

Team Take: A Love Letter to Canada, Signed by the United States, in Dave Grohl’s Voice (By Nicole S.)

Category: Advertising,Sports and Entertainment • February 13, 2023

Who knew Canada had its fingers in so many of our favorite brands and activities? During the 57th Super Bowl, Crown Royal's ad reminded us to give thanks for all that we love from The Great White North — from actors and food items to even some of America’s most beloved sports. Why This Ad Worked Picture this: You and...

Team Take: 2023 Marketing Ads — A Millennial’s Wet Dream (By Nicole F.)

Category: Advertising,Sports and Entertainment • February 13, 2023

As we all know, Millennials are becoming the future Gen Xers. Boomers are dying out (morbid thought but imperative to mention) and Gen Xers are of the age or becoming of the age where they’re not as prevalent in society as they once were. We’re the generation becoming the new bosses, the workers in their late twenties, thirties, and early...

Team Take: This Year’s Winner Of The Super-est Super Spot® Is… (By Kenny)

Category: Advertising,Sports and Entertainment • February 13, 2023

The Super Bow–...eh, I mean The BIG Game arrives each February, and part of the grand tradition that is Super Bo-(sigh…goddammit) NFL Championship Weekend is the festive gathering of friends, foes, families, and fans each year. It doesn’t matter if your team is in it (although it sure does crank the experience up to 11 if they are) or even...