In today’s world, businesses need quality content to attract and retain customers. But generating content that is both creative and informative can be challenging.

The good news? There are tools available to help businesses produce high-quality content more efficiently. Specifically, these popular content writing tools are Jasper and ChatGPT.

In this post, we’ll compare the two and help you determine which one is right for your business’s content needs.

Factor 1: Features

Jasper is an AI-powered content-writing tool that generates articles, blog posts, and social media content based on user input. It has an intuitive interface and allows users to control the tone, style, and length of their content. It also offers SEO suggestions to improve the visibility of the content.

ChatGPT, on the other hand, is an AI language model that can answer questions and generate coherent responses based on user input. It can be used for content writing by generating ideas for topics, helping with research, and generating snippets of text that can be used in larger pieces of content.

In other words, Jasper was specifically designed with marketing in mind, whereas ChatGPT was created to serve more general purposes.

Factor 2: Ease of Use

We should first address how both Jasper and ChatGPT are user-friendly and easy to navigate.

For example, Jasper has a drag-and-drop interface that allows users to choose the type of content they want to create and then input the relevant information. ChatGPT, on the other hand, can be accessed through a web interface or integrated into other tools such as Slack or Microsoft Teams.

Of course, it still boils down to what, exactly, you’re looking to use a content AI for.

After all, Jasper offers numerous templates as well as brand voice features to help users easily generate content in the desired format or medium — for a cost. ChatGPT is free, albeit it features far fewer bells and whistles.

Factor 3: Customization

Based on the aforementioned, it’s easy to see how Jasper offers a high level of customization, allowing users to specify the tone, style, and length of their content. And while ChatGPT is less customizable, but it can still be useful for generating ideas and snippets of content that can be tailored to the specific needs of the business.

Simply put, for instant content generation, ChatGPT will do the job… you’ll just have to work harder to customize each piece of content in comparison to Jasper. 

Overall, choosing the right content writing tool for your business is an important decision. But here at Mad Men Marketing, our copywriters have partnered with Jasper AI in order to create optimized content across all marketing platforms.

In other words, when you work with our team, you don’t need to decide between the two AI options; rather, you can rely upon the powerful blend of our human creativity and AI literacy.

So, are you ready to interact, rather than interrupt? If so, contact us today to learn more and get started!