You want the name of your business to be on everyone’s lips. But, what if it wasn’t your name that everyone knew, but a short sentence that conveys your mission in a fun way?
We won’t beat around the bush. We’re talking taglines.
If you’re in the process of brainstorming a tagline or have yet to figure out how to work a tagline into your brand identity, don’t worry, we’re here to break it all down:
Tapping Into Taglines
Cambridge Dictionary defines a tagline as “a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products.”
In fact, you can probably recognize more taglines than you realize. Tell us: Which brands do these taglines belong to?
- I’m Lovin’ It
- Just Do It
- Think Different
- The Happiest Place on Earth
Now, let’s stop to consider what else these taglines have in common. Simply put, they cultivate a positive sentiment among their audiences, thereby influencing the overall decision of would-be consumers.
So if you were to determine how “successful” your tagline is, you might try asking yourself…
- Is my tagline memorable?
- Does my tagline evoke a positive feeling that resonates with what I’m selling?
Tag, You’re It…
It’s important that you don’t just think of your tagline as a line of copy to go on your product packaging. From food, to products, to theme parks, and more…. A brand’s tagline is arguably one of the most enduring elements featured in its overall identity.
That’s why the power of a tagline cannot be overstated: Because first impressions won’t be the last.
“Taglines also have the potential to build value over time,” as explained by Forbes. “When you use a tagline for long enough, it can become one of the most memorable parts of your identity. Audiences may even become more likely to remember your tagline than your company name.”
Conversely, keep in mind that a bad tagline has the potential to negatively impact your brand, so choose wisely.
Interact, Don’t Interrupt
With that being said, if you’re only beginning to dip your toes into the wide waters of marketing — or if you are otherwise unsure of how far your efforts have taken you in the past — there is no shame in reaching out for help.
“In essence, catch what your company or brand stands for in as succinct a manner as possible,” Marketing Epic advises. “When in doubt, it’s always beneficial to consult your marketing or advertising agency for guidance.”
Thankfully, Mad Men Marketing has the wit, the know-how, and the creativity to help you craft your tagline with confidence.
After all, here at Mad Men Marketing, we are rooted in the belief that brands should interact with their customers, not interrupt them — in fact, it’s in our tagline — and we’d love to help you do the same.
So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!