“Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence,” according to the Harvard Business Review. “Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy — capabilities that AI can dramatically enhance.”
And let’s face it: We’re living in an era where Artificial Intelligence (AI) is becoming increasingly commonplace across virtually every industry, from healthcare to customer service field operations.
Simply put, AI presents a unique opportunity for advertisers of all industries. But, how so? And does that mean we may soon be replaced by computer algorithms?
Let’s dive in…
Advantages of Integrating AI into Advertising
AI is becoming an increasingly attractive and powerful tool for the advertising industry. Specifically, AI technology can help businesses target their customers more accurately than ever before, giving them unique insights into their customer base that they are then able to leverage in a variety of ways.
From providing personalized experiences to optimizing ad spend and increasing conversions, AI integration provides marketers with an array of benefits. Additionally, it helps automate simple tasks like targeting which can free up a team’s time and be put towards higher-level strategic decisions.
As reported by Statista, nearly half of the respondents to a survey on consumer attitudes towards AI said that they would be more likely to interact with AI if it could provide them with a more “seamless, consistent, and convenient” customer experience.
In particular, customers increasingly want AI-driven advertising that is tailored to their specific needs and preferences. They want advertising that is highly personalized, relevant, and tailored to them as individuals.
Thus, the idea of AI integration just makes sense for those in advertising.
So, Will AI Replace Us?
Let’s take a look at one of the most common fields getting attention for AI use: copywriting.
AI is an incredibly powerful and useful tool for copywriters, but it will not replace them. This is because artificial intelligence and automation can help copywriters streamline their creative process, but AI is incapable of replacing the human element in writing.
After all, copywriting requires skills that AI simply can’t replicate, like…
- Critical thinking
- And more
Additionally, while AI can be an effective tool for accelerating performance and reaching customers with precision, it is essential that businesses fact-check the results they receive from AI-generated data and use the technology responsibly.
For example, “[ChatGPT] It can answer questions or prompts quickly in writing, which raises the question of how it might be used to spread misinformation in the coming years,” Poynter explains. “ChatGPT doesn’t provide any sources for the information it puts out, a clear red flag.”
Thus, copywriters are still necessary as they not only work with AI programs to enhance their writing, but they also need to act as fact-checkers and an immediate source of quality control.
What the Future Holds For AI and Advertising Integration
As the advent of artificial intelligence (AI) continues to permeate modern life, it is no surprise that this technology has made its way into the field of advertising. AI has been integrated with digital ad campaigns to create more tailored content and more efficient data analysis.
That said, it is expected that this integration will only continue to grow in the future.
In fact, research published in the International Journal of Engineering and Technology (IRJET) predicted in 2020 that “the total revenue for this technology is expected to increase from 7.4 billion US Dollars in 2018 to 89.85 billion in 2025.”
And given its recent explosion from 2022 to 2023, that number may continue to skyrocket.
But, what does this have to do with you? Simple: If you’re looking to take your advertising game to the next level, working with a marketing agency that utilizes AI is a no-brainer.
If you hire a marketing agency that stays ahead of the curve and utilizes the industry’s latest technology, you can trust that your marketing strategy will also put you ahead of your competitors — so why wait?
It’s time to partner up with an AI-savvy marketing agency, like Mad Men Marketing, whose copywriting and social media department utilize Jasper AI — one of the first generative AI platforms specifically designed to produce long-form content for business purposes.
And if you hadn’t already guessed, this blog post itself has been written by our Copy Chief with, you guessed it, Jasper AI!
So if you want to get your advertising campaigns off the ground quickly and effectively, call Mad Men Marketing today. We’re ready to help you leverage the cutting-edge power of AI-infused advertising in order to interact with your customers, rather than interrupt them.
So, are you ready to interact? If so, contact Mad Men Marketing today by calling (904) 355-1766!