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From BoobTube to YouTube

As the use of online video viewing portals grows, I imagine advertising dollars will soon follow and in greater numbers than ever before. Television has gobbled up the majority of ad spending since the dawn of cable, but as video now follows the shift towards the digital age, using portals such as YouTube and Hulu – advertisers might want to follow suit.

Many of the big national advertisers are already buying into the trend of the web video appeal, and it's only a matter of time before everyone else jumps on board.  It makes sense, if you think about it.  Instant gratification has always been a trend in the American lifestyle, and with Cable/Broadcast TV not only do you get less variety – but more importantly, less control over what you can watch at any given time.  In contrast, on sites like YouTube and Hulu, at the click of a button you can watch what you want, when you want, wherever you want!  So, why wouldn't advertisers take notice and advantage of the range these web video portals provide?

Prediction: With a massive fluctuation in ad spending towards web based video channels, Broadcast Television will begin to suffer.  And, as internet connected TV's continue to rise in popularity (when the prices of these fancy TVs drop a bit)… consumers will be less inclined to pay for cable subscriptions when they can access the internet from their Flat Screen/HD/3D/Google connected television – voice command and all…

Over time, even more web video channels will arise – you can already gain access to most of the popular cable networks via the internet – therefore basic cable will fall.

'Tis the dawn of a new age – From rabbit ears, to cable cords, to cable boxes, to DVR's, now to Internet TV.  What will they come up with next?!  And more importantly, with relevance to our industry… how will advertising follow?

Stay tuned…