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What is the Difference Between Hulu and Amazon Prime Video for Advertising?

Category: Video • September 1, 2024

As digital advertising continues to evolve, more businesses are turning to streaming platforms to reach their target audience. Many of our clients ask about the differences between advertising on popular platforms like Hulu and Amazon Prime Video. While both platforms offer powerful ways to connect with viewers, they each have unique features that can affect your marketing strategy. Here’s a...

What Social Media Platforms Are the Best to Advertise On?

Category: Social Media • August 5, 2024

In today's fast-paced digital landscape, choosing the right social media platforms for advertising is crucial to maximizing your brand's reach and engagement. Before anything else, let's explore the top social media platforms you should consider for your advertising efforts. Facebook Owned by Meta, Facebook remains a powerhouse in social media advertising due to its extensive user base and advanced targeting...

Placing Amazon Video Ads: A Step-by-Step Guide

Category: Advertising • August 1, 2024

In today’s digital age, video advertising has become one of the most effective ways to reach potential customers. With millions of daily active users, Amazon offers a unique platform for advertisers to reach a highly engaged audience. Whether you’re a seasoned marketer or new to Amazon’s advertising ecosystem, placing video ads on Amazon can significantly boost your brand's visibility and...

Advertising on Amazon: How Can I Use Video?

Category: Advertising • July 22, 2024

In the dynamic world of digital marketing, keeping up with the latest advertising platforms is crucial for maintaining a competitive edge. One of the most powerful tools in an advertiser's arsenal today is Amazon advertising. If you're looking to harness the power of Amazon's vast network and enhance your marketing strategies with engaging video content, this guide is for you....

How to Properly Light a Stationary Subject for Video and Photo Production

Category: Creative • May 30, 2024

In the world of advertising and marketing, high-quality visuals are paramount. Proper lighting can make all the difference, whether you're shooting a commercial, creating content for social media, or photographing products for a catalog. Here's a comprehensive guide on how to properly light a stationary subject for video and photo production. Understand the Basics of Lighting Before diving into specific...