Evaluating the Best Super Bowl Ads of 2025
The Super Bowl is more than just a championship football game—it’s the grand stage for the most anticipated advertisements of the year. In 2025, the best ads were front-loaded in the first half, which, given the tough loss suffered by the Kansas City Chiefs against the Philadelphia Eagles, was probably a good thing for viewers looking for some lighthearted entertainment....
How Many Ad Creatives Are Needed for a Successful Social Media Campaign?
1. Preventing Ad Fatigue Ad fatigue arises when users repeatedly see the same creative and begin to overlook it. When this happens, performance can decline, and costs often escalate. Frequency Awareness: Most social platforms provide frequency metrics to indicate how many times each user sees a specific ad. Performance tends to drop once this metric exceeds certain levels. Rotational Approach:...
Headshot Lighting Techniques: Why Hiring an Agency Makes All the Difference
A professional headshot isn’t just a photo; it’s your first impression, your calling card, and often the foundation of your personal or professional brand. Whether you’re an entrepreneur, actor, or corporate executive, your headshot communicates who you are. And when it comes to capturing the perfect shot, lighting is everything. At Mad Men Marketing, we understand how the right lighting...
Inside Our Production Arsenal at Mad Men Marketing
Producing exceptional content isn’t just about creative vision—it’s also about having the right production tools to bring that creativity to life. We pride ourselves on our ability to deliver stunning visuals, sharp audio, and a more polished production, thanks to a powerhouse lineup of production gear. Here’s a detailed look at the tools we rely on to help Jacksonville businesses...
Lights, Camera, Action! What Goes Into a Video Shoot at Mad Men Marketing
In today’s content-driven world, high-quality video production can be the linchpin of a successful marketing strategy. Our video shoots are more than just hitting "record"—and yours should be, too! Here’s a deep dive into what goes into making a stellar video, from pre-production to post-production. Pre-Production: Laying the Groundwork for Success Before any camera is switched on, thorough planning is...