AntiSocial Media
Connecting with an audience is the most important goal an advertiser needs to accomplish. Beyond pushing your agenda, your message and your product... you need to connect with your consumer on their level in order to make your brand or product relevant to their daily lives. This desire to make a connection inevitably and quite naturally found itself taking over...
Get On The Bus, Or Get Left Behind!
It's as though he had some kind of perception that increasing the visibility of his law firm were somehow detrimental to his business plan. When reading what he wrote over and over, his words had the connotation that Morgan and Morgan and the rest of the big law firms that thrive via advertising, were somehow less than honorable for incorporating...
What does it mean to interact through advertising?
In past blog posts I have discussed my interpretation of our brand statement - "interact, don't interrupt", and how it is a way to build an effective advertising campaign around this type of thought leadership. By this type of thought leadership of course I mean a way to create ad campaigns that drive your marketing plan to the market, in...
Do you know my business? Why that question doesn’t matter…most of the time.
If the desired result is to sell more product, tell me how knowing your product helps me achieve that, when you are asking me to sell that product via advertising or SEO. See it all boils down to the consumer. What you are missing when you want your agency to be an expert in your product or service is the...
Perception is Key
His head is directly in the center of the picture, you can see his ear, followed by his body to the right. Once you've found it - you will always see it. Your brain cannot unlearn what it has already seen. It makes a lasting impression on how you now perceive the picture. So what does this say about our...