At the turn of the millennium, the internet changed the way companies in general did business. The dawn of the digital age brought many companies to their collective knees, creating a life-or-death scenario for those who were slow to take the on-ramp to the Information Superhighway and completely reshaping entire industries. There was a mass extinction of many brick and mortar businesses, seismic shifts in how music & television is produced and consumed (ask a millennial what the last CD they bought was, and you're apt to get a puzzled look) and a vast frontier of new and emerging business opportunities in fields that were being created in response to these new and exciting technologies.
The rate at which new technology has been introduced to the masses has historically outpaced the rate at which companies can utilize it.
Here we are in 2016, standing at the precipice of another big shift in “tech-tonic” trends and this time, more businesses are preparing to go to war. The weapon of choice will be the most advanced way to target the masses while still finding ways to target individuals across demographics: mobile advertising.
It’s forecasted that by 2020, mobile advertising will account for nearly 75% of all digital ad spends. While desktop ads still get their share of the current digital spend, the rate at which companies have been shifting gears to focus more on mobile advertising has grown to the point where 2016 should be the year that mobile surpasses desktop, and once that happens, there will be no looking back.