Prophetic Presumptions As It Pertains To Paradigm Shifts

Imagine, if you will, that all the TV shows (past and present), sitcoms, Super Bowls, etc…were all available to you simply by searching for it and pushing play. Now imagine that what I just said is happening on a 60″ flat screen, high-definition TV. Television is going to be dramatically changed forever and in the near future. Internet capable TV's will go from being gimmicky to becoming the norm and exploiting that connectivity to its fullest potential. A prospective service could even charge a monthly fee to use this service, replacing companies like Comcast, unless they too jump aboard.

Do you think it's out of the realm of possibility to eventually have integrated DVR's in your iPhone that would allow you to pause a TV show that you were watching at home and take it with you on the go? Do you remember when all a phone could do was make a phone call? All digital devices are headed toward multi-functionality.

This is a GOOD THING! Consumption of media on the go and on-demand will not only revolutionize the industry from an entertainment standpoint, but it will change the way that companies sell their goods, market their goods, and advertise. With this type of epic paradigm shift on the horizon, your business needs someone that understands all of the facets of digital media and its potential application. Mad Men Marketing has extensive experience with digital media and a comprehensive understanding of e-commerce. Let us MAKE THE FUTURE WORK FOR YOU and keep your business on the cutting edge of digital creativity.

Truth in Data

Category: Advertising,Jacksonville Ad Agency,Research • May 10, 2012

Epistemology, like so many other things in the natural world, is divided into two classifications…hard and soft.This can be easily displayed using a spatial model, like this: S———–H. On the left you have what we call knowledge by revelation, implying divine intervention, which has no tangible evidence that can back up this new knowledge that you've acquired. In the middle of the spatial model is what is called intuition, popularized by early transcendentalists like Thoreau. Think of this as a hunch or thinking with your heart. Scientists call it emotivism. Finally, at the far right of our spatial model, we have REASON. This is where logic, physics, and mathematics reside. This is knowledge that can be proven by sets of data, or numbers.

You may wonder, “Why did you just read a comprehensive, albeit brief, explanation of epistemology?”. At Mad Men Marketing, we believe that data and research are instrumental in isolating your target demographic. Beware of other firms who may use telltale words such as: I feel, I think, and I believe. Your business is important to us, and we won't leave anything to chance. When we present our carefully researched findings to you, we will do so with confidence because at Mad Men Marketing we understand that KNOWING is better than biased opinion.