Top 3 Reasons You Need Social Media for Your Business
We would be lying if we said we weren’t aware that some businesses are more reluctant than others to fully embrace the novel outlet that is social media. But, in the digital age, one thing is for sure — by ignoring and/or underutilizing social media, you are only leaving money on the table. After all, social media has proven to...
Mad Men(tal Health Awareness) and the Military Community: The Details Behind the Agency’s 2022 Initiative
No one is immune to the potential havoc poor mental health can wreak, albeit some are more likely than others to develop such conditions over time. In particular, military veterans and their families are susceptible to these challenges, making the Jacksonville community especially prone to mental health-related struggles. Thus, as the National Mental Health Awareness Month theme for 2022 is...
Brand Archetypes 101
Everyone loves a brand they can connect with. Whether it’s a funny commercial, celebrity spokesperson, quality product, or catchy packaging, people tend to gravitate towards brands that they can relate to emotionally. Maybe you only use Apple products, or maybe you will only grocery shop at Publix. Either way, most people have product or business preferences where an alternative just...
(S.H.E. Matters) Can You Cause Change By Coining a Term?: Exploring the “Girl Boss” Phenomenon
The push for women’s equality in the workplace cannot only be tackled using one frame of mind. After all, the challenge in and of itself is multifaceted, meaning it will take a variety of methods and steps in order to achieve change that is both lasting and comprehensive. And while we believe the first step, of course, is to pay...
What a Full-Service Ad Agency Can Do for Your Business
Put simply, a full-service agency will expertly collaborate with you and execute all things within the realm of marketing and advertising. This encompasses everything from strategic planning to production, social media, digital advertising, content creation, data analysis, and more. But let’s be honest… that may sound like a lot to try and understand in one fell swoop. And that’s why...