Just Do It: Write a Powerful Tagline
You want the name of your business to be on everyone’s lips. But, what if it wasn’t your name that everyone knew, but a short sentence that conveys your mission in a fun way? We won’t beat around the bush. We’re talking taglines. If you’re in the process of brainstorming a tagline or have yet to figure out how to...
S.H.E. Matters and is Invaluable to Our Economy
In case you didn’t know, the month of September is National Women’s Small Business Month. Thus, in honor of this month’s observance, we wanted to take a moment to shine a light on how women pave their own financial paths and generate a lasting impact on our nation’s economy. After all, it’s not just that S.H.E. Matters today, it’s that...
5 of the Most Expensive Logos
When looking at a business, a logo is often the first thing you see and the main brand image that people are most likely to remember. A thoughtful, well-managed brand has the potential to add significant financial value to its company. Some business owners may view a logo as just a graphic they need to put on a business card...
5 Insights on Intellectual Property
Most of us, at one point or another, have seen those small encircled letters accompanying a logo or design. Well, that letter is a symbol denoting one's intellectual property. Intellectual property, or IP, is something one creatively contrives. This could be a work of art, a tagline, a logo, or an invention. There are five types of IP that are...
S.H.E. Matters: Bringing Home the Bacon (Or Not) in Florida
The gender wage gap is not a new phenomenon, nor is it occurring in any one isolated area of the United States. That being said, how often do we actually stop to learn more about how it functions at home and in our own communities? After all, the gender wage gap is not some unfortunate thing that is happening somewhere...