In today’s digital age, being seen is half the battle. The online marketplace is a bustling hub of activity, and standing out amongst your competitors can seem like a daunting task. Enter Local Service Ads by Google – the unsung hero of digital marketing. Still on the fence? Let’s dive into the reasons you need them.
Why Local Service Ads?
- Visibility: Like the north star in the vast night sky, Local Service Ads ensure your business shines the brightest when potential clients search for services you offer.
- Targeted Audience: These ads allow you to reach your local customers precisely when they’re searching for your business or businesses like yours on Google Search.
- Boost in Engagement: Here’s where things get interesting. We recently worked with a legal client who experienced a whopping 400% increase in calls due to Local Service Ads. And this wasn’t a one-time fluke; it happened repeatedly over time.
- Cost-Effective: You only pay for results, such as phone calls to your business or messages sent to a phone, you can even book directly if you have the right software integration. It’s like buying a ticket to the digital limelight without burning a hole in your pocket.
- Flexibility: Whether you’re a small business or a large enterprise, you can adjust your ads to suit your goals, be it increasing website visits, driving more in-store visits, or making the phone ring.
The true measure of any strategy’s effectiveness is real-world results. Consider our legal client. Before utilizing Local Service Ads, they had a steady flow of inquiries, sure, but post-implementation? Their calls skyrocketed; and as we mentioned, this wasn’t an isolated incident, but the start of a continuing trend that was directly traceable to the success of their Local Service Ads.
In the ever-evolving landscape of digital marketing, Local Service Ads by Google offer a compelling strategy for local businesses looking to boost their visibility and engagement. And as our legal client’s success story demonstrates, the results can be game-changing.
So, next time you’re evaluating your digital marketing toolkit, remember the power of Local Service Ads. They might just be the secret weapon you’ve been looking for to take your business to the next level.
Need help getting started with Local Service Ads? Give us a call at 904-355-1766, or contact us here!