5 Top Trends in Content Creation Every Marketer Should Know in July 2025
The content creation landscape is evolving faster than ever. From AI-powered storytelling to snackable video formats, staying ahead of the curve means knowing what’s working right now. Here are 5 top trends redefining content in July 2025—and how to use them to your advantage.
1. Generative AI as a Creative Partner 🤖
Generative AI has moved from experimental tool to core strategy. Content teams are using AI to brainstorm creative angles, automate repetitive tasks, and refine tone for different audience segments.
But AI is a co-pilot, not the pilot. As Hootsuite reports, 69% of marketers say AI “helps them create significantly more content than they could without it.”
Key Takeaway: Use AI to accelerate workflows—but always add a human touch before publishing.
2. Short-Form Video Drives Results
Short-form content dominates engagement. TikTok, Instagram Reels, and YouTube Shorts consistently outperform other formats. According to Lifewire, short-form videos generate more than twice the engagement of long-form clips.
Key Takeaway: Build content for short-form first, then repurpose snippets into longer content or multi-channel campaigns.
3. Meme Marketing Goes Mainstream
Memes are now a staple in digital engagement. According to Forbes, meme-driven campaigns can drive 60% higher engagement compared to standard ad campaigns.
Key Takeaway: Use meme marketing to add relatability, but review and test them internally to ensure they fit your brand’s tone.
4. Employee-Generated Content Boosts Trust
Authenticity is king. Brands that showcase real team members—sharing day-in-the-life stories, client wins, or behind-the-scenes moments—are building stronger connections with their audience. TRIBE reports micro and nano creators (under ~50k followers) deliver the most loyal engagement.
Key Takeaway: Encourage employees to share authentic moments and highlight their content to build a relatable brand voice.
5. Optimizing for AI Search & Voice Assistants
Voice search and AI-powered answers are transforming the way audiences discover content. According to a recent Semrush report, optimizing content for tools like ChatGPT, Google Gemini, and Alexa falls under Generative Engine Optimization (GEO)—and it’s becoming just as crucial as SEO.
Key Takeaway: Structure your content with clear headings, FAQs, and bullet points to improve its chances of being pulled into AI-generated answers.
How to Put These Trends Into Action
- Treat AI as a helper, not a replacement. Use it to ideate and automate—but polish the final content manually.
- Lead with short-form video. Build 15- to 60-second clips as primary assets, then repurpose into long-form content.
- Leverage meme marketing carefully. Keep it fun and authentic without straying from your brand voice.
- Empower your team. Encourage employees to create content that shows your culture.
- Prepare for AI-driven discovery. Make your content easy for voice assistants and AI bots to reference by structuring key insights clearly.
Final Thought
In 2025, success comes from blending speed, authenticity, and smart technology. By embracing these trends, brands can create content that resonates, converts, and stays ahead of digital shifts.
Ready to take your content to the next level? Get in touch with our team and let’s create strategies that keep you ahead of the trends.
Why Large Corporations Should Give Smaller Agencies a Chance
In today’s competitive business landscape, large corporations often default to the same rotation of big-name New York advertising agencies. The perception is that these juggernauts bring unmatched talent, creativity, and prestige to the table. But here’s the truth: those large agencies don’t possess any special abilities that a smaller, agile firm like Mad Men Marketing can’t offer—often at greater value and with better results.
The Myth of Big Agency Superiority
Let’s dispel the myth. Large, well-known agencies are excellent at promoting themselves, but when it comes to delivering innovative, effective campaigns, their size can be a liability. With layers of bureaucracy, slow internal processes, and a tendency to prioritize awards over client ROI, many of these agencies sacrifice agility for appearances.
At Mad Men Marketing, we see firsthand how smaller agencies outperform “artsy-fartsy” giants by focusing on what truly matters: the client’s goals. We provide data-driven strategies, custom creative, and faster turnaround without the inflated price tag. Simply put, you don’t need a Fifth Avenue address to create award-worthy advertising that resonates.
The Hidden Costs of Big-Name Agencies
Working with massive New York agencies often means:
- Higher costs for the same services. Large agencies pass along their bloated overhead to clients.
- Slower timelines. What takes a boutique agency days can take a large agency weeks due to unnecessary red tape.
- Overly conceptual creative. Big agencies sometimes prioritize flash over function, leaving you with beautiful ads that fail to convert.
By contrast, smaller agencies like Mad Men Marketing provide efficiency, clarity, and flexibility—qualities that make a real difference to your bottom line.
The Advantages of Working With a Smaller Agency
Large corporations that partner with smaller agencies often discover:
- Personalized attention. You’re not just another account; you’re a priority.
- More creative flexibility. Without corporate layers to slow things down, smaller agencies pivot faster and innovate more freely.
- Cost efficiency. Your budget stretches further, often producing better ROI.
- True collaboration. Smaller agencies work closely with clients, embracing feedback and fostering real partnerships.
At Mad Men Marketing, we combine big-agency experience with small-agency passion—without the ego, inefficiency, or excessive fees.
It’s Time to Rethink Your Advertising Partnerships
The next time your corporation seeks an agency partner, ask yourself: Are we paying for talent or just a logo? Are we getting innovative work, or are we funding an agency’s award submissions? There is immense value in breaking the cycle and giving smaller agencies a chance to prove themselves.
Mad Men Marketing is ready to deliver fresh thinking, measurable results, and the kind of service that big agencies simply can’t match.
Why Mad Men Marketing Is Your Go-To Partner for Advertising on Fox One
Fox One Is Coming: Are You Ready for the Next Big Thing in Streaming TV?
This Fall, Fox One is set to become the newest heavyweight in the streaming television landscape—bringing premium content, a built-in audience from the Fox brand, and a fresh advertising opportunity for brands ready to take advantage of it.
At Mad Men Marketing, we’ve been ahead of the curve in streaming TV advertising for years. As Fox One rolls out in Fall 2025, we’re already helping businesses like yours craft effective, data-driven campaigns to dominate this new platform from day one.
Why Fox One Matters for Your Brand
Fox One isn’t just another streaming service. It’s backed by the trusted Fox network, known for hit shows, live sports, and a loyal viewer base. That means:
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High viewer engagement
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Target-rich environments for ads
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Premium content inventory
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Cross-platform reach (TV, mobile, desktop, and CTV apps)
With CTV (connected TV) ad spend expected to surpass $40 billion by the end of 2025, Fox One is arriving at exactly the right time for brands looking to scale.
Mad Men Marketing: Streaming TV Is in Our DNA
We don’t just “do streaming.” We live and breathe OTT/CTV advertising. When you work with Mad Men Marketing, you’re partnering with a team that:
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Has hands-on experience with top-tier streaming platforms
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Builds custom audience targeting strategies using first- and third-party data
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Designs high-impact creative that fits the platform and the moment
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Delivers full-funnel attribution so you know what’s working—and what’s not
And now, with Fox One entering the market, we’re unlocking new inventory and new possibilities for our clients across every vertical.
What Sets Us Apart?
✅ Early Access & Beta Opportunities
We stay ahead of the pack by cultivating direct relationships with streaming platforms—giving our clients first-mover advantages like early ad placement access and exclusive beta inventory on emerging platforms like Fox One.
✅ Hyperlocal & National Reach
Whether you’re a local business or a national brand, we fine-tune campaigns to reach your exact audience with granular geographic targeting and real-time campaign optimization.
✅ Transparent Results
Our proprietary dashboard gives you real-time reporting across devices, letting you measure true ROI—not just impressions.
Ready to Dominate Fox One? Let’s Talk.
The launch of Fox One marks a massive opportunity—but only for brands that move early and partner smart. At Mad Men Marketing, we’re already helping clients plan, buy, and optimize streaming campaigns for this exciting platform.
If you’re looking for a proven streaming TV advertising agency that understands how to make your brand shine on Fox One, you’re in the right place.
3 Reasons Why CPM Isn’t Everything: Focus on Results in Digital Campaigns
In digital advertising, CPM (Cost Per Mille, or cost per 1,000 impressions) is often treated as a key performance indicator. And sure, it can be useful. But here’s the truth: a low CPM doesn’t automatically mean your campaign is successful, and chasing cheaper impressions can distract you from what actually matters. The bottom line, though? CPM isn’t everything.
We know that the real measure of a campaign’s success is tied to results, not just reach. Here’s why CPM shouldn’t be the star of your performance reports, and what to focus on instead.
1. A Low CPM Doesn’t Guarantee Engagement or Conversions
CPM tells you how much you’re paying to get your ad seen 1,000 times. But impressions don’t equal action. You could have a rock-bottom CPM and still have no clicks, leads, or sales.
Let’s say you pay $5 CPM and get 100,000 impressions for $500. If that results in zero conversions, what did that CPM really do for you?
✅ Instead, focus on these metrics:
- CTR (Click-Through Rate): Are people actually engaging with your ad?
- Conversion Rate: Are those clicks turning into purchases, signups, or inquiries?
- Cost Per Result (CPR): How much are you paying for the outcomes that matter to your business?
Those numbers tell a much clearer story about whether your budget is being spent wisely.
2. Audience Quality Matters More Than Impressions
High impressions at a low cost can look great on paper, but if you’re not reaching the right audience, it’s wasted effort. A highly targeted audience may come with a higher CPM, but those impressions are much more likely to convert.
Here’s a quick comparison:
| Campaign A | Campaign B |
| $3 CPM, broad audience | $9 CPM, highly targeted |
| 100,000 impressions | 30,000 impressions |
| 5 conversions | 40 conversions |
Which one looks better now?
Targeting smarter—not cheaper—leads to higher ROI. For more on how digital targeting is evolving, check out this Think with Google article.
3. Campaign Objectives Drive Smarter Decisions
When you’re goal-focused, you build your campaign around what matters most. Whether it’s generating leads, driving website traffic, or boosting app downloads, your strategy should be guided by your objective, not your CPM.
Here’s how we help clients at Mad Men Marketing shift the focus:
- Define your primary goal (e.g., form submissions, e-commerce sales, store visits).
- Choose the right platform and format to support that goal.
- Use real-time analytics to optimize for performance, not just visibility.
Visit our Services page to see how we help brands build ROI-driven campaigns across digital platforms.
The Bottom Line
CPM is just one small piece of the puzzle. A great campaign isn’t built on how cheaply you can buy impressions; it’s built on how effectively you can drive action. We don’t waste time chasing vanity metrics. We build campaigns that get results.
Want to rethink your digital strategy? Contact us to discuss how we can help you stop counting impressions and start making a lasting impression.
5 Reasons to Hire an Ad Agency to Get the Most Out of AI Resources
Artificial intelligence (AI) is revolutionizing the marketing landscape. From data analysis to predictive algorithms, AI has the power to make your campaigns smarter and more effective. But here’s the truth: even the most advanced AI tools need human strategy and creativity to unlock their full potential. Here are 5 reasons to hire an ad agency to get the most out of AI resources.
At Mad Men Marketing, we believe that combining AI’s precision with our team’s expertise and creativity is what sets great marketing apart. Here’s why hiring an ad agency is essential to make the most of your AI resources.
1. AI Alone Doesn’t Replace Human Strategy
AI can crunch the numbers and reveal important insights, but it doesn’t understand your brand’s unique voice or your audience’s emotional needs. That’s where an agency comes in. We take those insights and shape them into a campaign that truly resonates.
For instance, AI might show that your audience loves videos, but an agency can:
- Create video content that reflects your brand’s identity.
- Ensure the content is tailored to your audience’s values and interests.
This combination of data and human intuition is key to marketing success.
2. Experts Make AI Tools Work Harder for You
AI-powered resources—like automated ad bidding, predictive analytics, and AI-generated content—are powerful, but only if you know how to use them. That’s what sets an agency apart.
For example:
- Automated ad bidding (like Google Ads Smart Bidding) can adjust your bids in real-time to maximize ROI.
- AI-driven audience segmentation can help your message reach exactly the right people at the right time.
Want to learn more about how AI can elevate your campaigns? Check out this detailed overview by Forbes on the ways AI is transforming marketing.
3. You Get Access to Top-Tier Tools and Insights
When you work with Mad Men Marketing, you’re not just relying on a single AI platform—you’re getting the benefit of a full suite of cutting-edge resources and human expertise. We invest in the latest AI-powered tools, so you don’t have to.
Curious about the people behind the insights? Visit our Meet Our Team page to learn more about the creative minds shaping your campaigns.
4. Creativity Makes Your Brand Stand Out
AI can identify patterns, but it can’t create a story that moves people. At Mad Men Marketing, we blend data-driven insights with the creativity and empathy that only humans can provide. This approach ensures that your campaigns are not only effective but also engaging and memorable.
5. You Stay Ahead of the Competition
Marketing is always evolving, and AI is driving much of that change. An agency like Mad Men Marketing helps you stay on top of new trends and technologies. With us, you’ll always be one step ahead—ready to turn data into opportunities.
The Bottom Line
Working with an ad agency isn’t about replacing AI. It’s about making AI work smarter, faster, and more effectively for your brand. At Mad Men Marketing, we’ll:
✅ Use AI tools to amplify your reach.
✅ Craft campaigns that balance data with human creativity.
✅ Stay ahead in a rapidly changing digital landscape.
Want to see how we can help you harness the power of AI? Visit our Contact Us page to start the conversation.
Together, we’ll turn AI insights into marketing magic—one campaign at a time.