Frequently Asked Questions
I will, however, provide some insight into the more common answers to questions we face, and in doing this, it is my hope that I pique your interest to inquire further. So, naturally, one would start with "What is an advertising agency?" Well, the answer is an ad agency can be many things... much like the question "what is a...
Olympic Gold
For many countries, hosting the Olympics is not just a source of pride, but a shot in the arm economically. This, however, also incurs a hefty cost in the construction of infrastructure and employment of security personnel, etc... China spent 40 billion dollars on the 2008 games. If you look at most of the venues familiar to many from those...
Fact Where There’s Only Fiction
As we continue our pursuit to set a new bar for our industry, I too relate to the main protagonist in this series who is "on a mission to civilize". And I suppose it should not be surprising when people we encounter are confused by this approach, but it is a little saddening when someone doesn't understand your business model...
Hostels
When I was skiing in the Andes, I stayed virtually in the middle of nowhere, outside a town called Uspallata. It cost me 270 pesos for 3 nights lodging (50 dollars American). Breakfast was free every morning, there were bike rentals, horseback riding in the mountains, BBQ every night. Hostels seem to have the lowdown on all the activities around...
The Foreign Nature of Foreign Marketing
Case in point... The first advertisement that stood out to me in Italy was a HUGE ad for shopping mall outlet stores (keeping in mind that the entire ad was in English - which is a completely different topic altogether) it was on a drop cloth, suspended in the beautiful San Marco Square in Venice. It was brought to my...