Business Networking is a Contact Sport
Open Body Language When you arrive, you may be greeted by a host before being released into the wild. While scanning, you may see someone that looks friendly to talk to, so you walk up and speak with them. Typically, we are drawn toward people that appear open and friendly. So SMILE! Keeping your arms uncrossed makes you more approachable....
A Jacksonville Derby? Why not!
Our city's potential lies in our location, climate, and venues. We have music festivals, sure... But nothing like Chicago or Austin (and not for lack of space either). However; we do try, and we take advantage of every opportunity that is brought our way - or at least I think we do. There is one venue in particular that I...
Creative Messages and Creative Media Buys…PLANNING!
I recently had a run in with a potential client that was focusing all of his/her advertising on buying leads. I asked what the number one source of advertising was, and they responded that the leads they were buying are the #1 advertising source. I thought to myself for just a minute, why does this person think that buy leads...
interact, don’t interrupt
If you do not know already, we are focused on a consumer-driven brand - "interact, don't interrupt". Why is that important? I have said in the past that you can connect in entirely new ways through a consumer-driven approach. But let's think about it for a minute by examining the Mad Men Marketing brand statement. When I developed "interact, don't...
Psychology in Advertising
Being a psychology major has provided me with significant insight into human behavior and what makes us tick. I know why we can't see well in the dark, why sense of smell is most strongly linked to memory, and I know why certain words, or lack thereof, trigger different reactions from consumers. We can get into the fun science of...