Radio Ads Are Dead
The Decline of Traditional Radio Ads: Why Digital Alternatives Are Superior For decades, conventional radio has been a dominant force in advertising, reaching commuters in their cars and workers in their offices. However, as technology evolves and consumer habits shift, traditional over-the-air radio is losing its effectiveness. If you're still investing heavily in radio advertising, it’s time to reconsider your...
Why Billboards Are A Waste Of Money
For decades, billboards have been a staple in traditional advertising, but in today’s fast-paced, digital world, they have become an antiquated, ineffective, and overpriced medium. Businesses looking to maximize their marketing dollars need to rethink their strategies—because putting all your eggs in the billboard basket is a costly mistake. The Problem With Billboards Lack of a Captive Audience Unlike digital...
Paramount+ vs Broadcast
The Advantages of Advertising on Paramount + vs. Broadcast TV In today's evolving advertising landscape, choosing the right platform can significantly impact your brand's success. With traditional broadcast television competing against newer streaming platforms like Paramount Plus, it's essential to understand which medium offers greater advantages for your marketing goals. At Mad Men Marketing, we frequently advise clients about effective...
What is Streaming TV?
What Is Streaming TV? A Guide for Advertisers and Brands In the past decade, the way people consume television has changed dramatically. Gone are the days of rigid cable schedules and bulky satellite dishes. Instead, streaming TV has taken center stage, offering viewers the ability to watch their favorite content anytime, anywhere. But what exactly is streaming TV, and why...
BEST BIG GAME TV Commercial
Another year another mixed bag of Super Bowl commercials (not to mention a huge blowout of a game). Some really stood out to me while others left me wondering if the $8 million price tag for some of these spots worth it? Super Bowl is seen by the largest audience in the world but for some companies it’s still a...